See what one customer is worth and what it takes to pay for marketing.
At your numbers, 5 new customers a month pay for Havstock Unlimited.
See Havstock UnlimitedIt's all the money one customer spends with you while they stay. A patient who pays $300 twice a year for 5 years is worth $3,000, not $300. Knowing it tells you how much you can spend to win a new customer and still make money.
Multiply your average sale by how many times a customer buys each year. Then multiply by how many years they stay. Times your profit margin gives the profit. The calculator does all of it as you type, so you can try different numbers.
There's no one number. It depends on your trade and your prices. What matters is that it sits well above what you pay to win a customer. If a customer brings $1,200 in profit and costs $300 to win, you're in good shape.
A common rule is up to a third of the profit a customer brings over their life. Spend much less and you may be growing too slowly. Spend more and each new customer costs you money, even when sales go up.
Get customers back more often and keep them longer. Follow-up emails and texts, booking reminders, and a plan or membership all help. A small price rise lifts it too, as long as people still say yes. Each one makes every new customer worth more.
Yes, if the same people buy from you more than once. Clinics, trades, law firms, gyms and hotels all fit. If most customers buy once, set sales a year and years to 1, so you see the value of a single sale.
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