Legal marketing, on subscription.

A legal marketing company for ads, practice area pages and intake that replies in minutes. One team. One flat fee. Your firm signs off on every word.

Loved by founders and service businesses
The problem

Many law firms lose the client before the first consult.

Someone going through a divorce searches for a family lawyer at 10pm. They fill in the contact form on three firm websites. One firm replies that night with a link to book a consult. The other two call back on Monday. By then, the consult is booked, and it is not with them.

During the day it is no easier. You are in court or with a client. Your paralegal is working to a filing deadline and also answers the phone. A new caller gets voicemail and moves down the list.

For most firms, the weak spot is intake, not the ads:

Spending more on ads does not fix any of that. It sends more people into the same slow intake. Intake has to be fast and steady: every enquiry answered, every consult booked or chased, and every signed case traced back to where it came from. That is what we run as a legal marketing company you pay one flat monthly fee.

You practise law. We run the marketing and the follow-up around it, and nothing goes live until your firm approves it.

What you get

Everything a law firm needs to turn enquiries into clients, in one plan.

Google Ads and Local Services Ads

We build search ads around your practice areas and the places you take cases. We help you set up Local Services Ads, where Google screens the firm before the ads run. We write the ads, tune them every week and track which ones lead to consults. You pay Google directly.

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A page for every practice area

A clear site with a page for each practice area, each office and the questions people ask most. Plus landing pages that match each ad. Every page makes it easy to call, text or book a consult.

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Intake that never goes quiet

The CRM comes with the plan. Instant form replies, missed call text back, consult reminders and follow-up after the consult all run on their own. Your intake team sees every enquiry and where it came from. Case files stay in your practice management software.

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A chat that takes enquiries at night

An AI chat on your site and by text answers questions about the firm, collects the basics for intake and books a consult, any hour. It does not give legal advice, and it does not answer phone calls. Your firm decides what it can say.

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Show up in Google and in AI answers

We clean up your Google Business Profile, build practice area pages that answer real questions, and ask for reviews where your state allows it. That helps with local searches for a lawyer, and with AI tools that suggest firms by name.

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Stay in touch with past clients and referrers

A lot of legal work comes through people who already know you. Regular emails to past clients, other lawyers and referral partners keep your name in front of them, so you come to mind when someone asks.

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Example requests

What a law firm could ask us for.

Requested
Build a landing page for estate planning consults, with a booking link.
Set up Google Ads for DUI cases in our county.
Reply to every web form within a minute, by text and email.
In progress
Send a reminder text the day before every consult.
Write a follow-up for people who had a consult but have not signed.
In review
Build a page that answers "How long does a divorce take in our state?"
Add a chat that collects intake details and books a consult after hours.
Done
Clean up the Google Business Profile for both of our offices.
Write a monthly email to the lawyers who refer cases to us.
Show us cost per signed case by channel for last quarter.

We take one request at a time, about 48 hours each. Anything the public will see comes to your firm for sign-off first.

How it works

Subscribe. Request. Grow.

Havstock UnlimitedCancel anytime
Limited time price
$4,995 USD/month$5,995
Included
Strategy call to startAds on Meta, Google, LinkedInOne request at a timeWebsites and funnelsAvg. 48 hour deliveryAI chat on your site
Join today

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Subscribe to the plan and request as much as you like.

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Request whatever you like, from new ads to a full funnel.

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Grow with a system that runs itself

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Get your work within two business days on average.

Guide · 01

A legal marketing company should bring you the kind of cases you want, make sure every enquiry gets a fast reply, and follow up until each consult ends in a signed client or a clear no. Ads and rankings are only the start of that job.

Many law firm marketing agencies sell one piece: SEO, PPC or a website. Intake is left to the firm. But intake is where cases are won or lost. If a caller gets voicemail, the ad money is wasted.

Havstock runs the ads, the website, the CRM, intake follow-up, SEO and reporting together, so a problem in one place gets spotted in the others. You send requests, and we turn each one around in about 48 hours. Your firm approves anything public before it goes live. The fee stays flat.

Guide · 02

How do law firms get clients today?

Law firms get clients from referrals, Google, legal directories and, more and more, AI answers. For many firms referrals still come first, and the other channels are how they grow past them.

Referrals and past clients

Other lawyers, accountants and past clients send work your way. Even a referred client looks you up before they call. Your site and reviews decide whether they do.

Google search and Google Maps

People search "estate planning lawyer near me" or "how to file for divorce in Texas". A complete Google Business Profile and practice area pages that answer the question help you show up for both.

Google Ads and Local Services Ads

Search ads let you pick practice areas and places. Legal clicks are costly, so every click needs a page that matches the search and an intake that answers fast. Local Services Ads charge per lead instead of per click.

Legal directories

Directories like Avvo and Justia are worth a complete profile. Few firms grow on them alone.

Meta and LinkedIn

Meta ads can work where people plan ahead, like estate planning, with a guide or a free workshop. LinkedIn suits firms that serve businesses, like employment or corporate work.

AI answers

AI tools now suggest law firms by name. They draw on your site, your reviews and what other sites say about you. Here is how to get recommended by ChatGPT and Google AI Overviews.

Guide · 03

Law firm lead generation starts with intake

Law firm lead generation is only half ads. The other half is intake: how fast you reply, whether the consult gets booked, and what happens after it.

People looking for a lawyer are often stressed and in a hurry, and many contact more than one firm. A slow reply gives them time to book with someone else. In a small firm, the person who answers the phone often has other work due, so we build intake around that:

Instant replies

Every form and missed call gets a text within seconds, with a link to book a consult.

Intake questions

The form and chat ask for what your firm needs before a consult, like practice area and the details for a conflict check. Your firm decides the questions.

Consult reminders

Texts and emails before the consult, with what to bring.

Follow-up after the consult

Many people need time to decide. A few friendly messages keep you in mind, and stop when they sign or say no.

Old leads

People who enquired months ago get a check-in when it makes sense.

The trick is keeping it human, so automated messages still sound like your firm. We wrote about automating follow-up without losing the human touch. Every enquiry lands in the CRM with its source, so you can see which channels bring signed cases.

Guide · 04

Urgent cases and planned cases need different marketing

Someone arrested last night and someone writing a will next spring decide at very different speeds. Match the marketing to how fast your clients decide.

Urgent practice areas

, like criminal law, personal injury and some immigration matters, are about speed. What matters: the top of Google, a phone number people can tap, and a reply in minutes, day or night. The AI chat helps here, because it takes the enquiry and books the consult while your team sleeps.

Planned practice areas

, like estate planning, business law and many family matters, are about trust. People read, compare and come back. What matters: useful pages, a guide or a workshop, reviews, and follow-up over weeks.

Most firms have a mix. The plan should say which practice areas get ads, which get content, and which get both.

Guide · 05

Are law firms allowed to advertise?

Yes. Law firms in the US can advertise, but each state sets its own rules for what lawyer ads can say. Most states base theirs on the American Bar Association's model rules, and the details differ.

We are not lawyers, and we do not advise on bar rules. Here is how we handle it:

This is one more reason to own your lead flow: ads and pages you control, in wording your firm has approved.

Guide · 06

What a managing partner should see each month

A managing partner should see enquiries, consults and signed cases by source, and what each signed case cost. Clicks and rankings alone do not tell you much.

Enquiries by source

Calls, forms and chats, and where each came from.

Response time

How fast each enquiry got a reply.

Consults booked and kept

A booked consult that never happens is a lost case.

Signed cases by source

The number that matters most.

Cost per signed case

Ad spend divided by signed cases, per channel.

You get a monthly report on leads, bookings and cost per lead. Signed cases show up once your team marks them in the CRM.

Guide · 07

Small firms usually choose between a legal marketing agency, an in-house hire, a fractional CMO or a subscription. The right one depends on whether you need someone to set the plan, do the work, or both.

A legal marketing agency

often charges a retainer, with a setup fee and a contract. Many do one piece, like SEO or PPC, so someone at the firm still runs the rest.

An in-house marketer

means a salary, tools and months of hiring. In a small firm, that person often ends up covering intake, events and the website at once.

A fractional CMO

sets strategy part time. They still need people to do the work.

Havstock

is $4,995 USD a month, flat: ads, website, CRM and intake follow-up, SEO and AI chat. No setup fee, no contract. Ad spend is extra and goes straight to Google, Meta or LinkedIn. See pricing, and our comparison of fractional CMO vs marketing agency vs subscription.

Guide · 08

Is Havstock a fit for your firm?

We are a good fit if your firm can take on more cases, has an ad budget on top of our fee, and wants one team to run marketing and intake follow-up together.

We are not the right fit if you want TV ads, video, daily social posting, or a specialist who knows one practice area's rules inside out. Book a 15-minute call and we will tell you plainly whether we can help.

What clients say

Don’t take our word for it.

“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com
“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator
“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate
“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club
“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
Thoriso TlakeFunnel builder
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
Kevin BuffrandSoberflex
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io
“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy
“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com
“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator
“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate
“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club
“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
Thoriso TlakeFunnel builder
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
Kevin BuffrandSoberflex
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io
“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy
“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans
“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member
“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
Dario Fresufresuelectronics.com
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics
“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars
“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com
“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach
“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
Sulav Subedi369 Fitness
“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans
“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member
“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
Dario Fresufresuelectronics.com
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics
“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars
“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com
“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach
“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
Sulav Subedi369 Fitness
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto
“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
AnneFlow strategist, Paris
$2 leads. We ran the ads that brought them in.
Training organisationName withheld
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer
“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Jack DenmoContent creator
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com
$4 leads. We built their quiz funnel and ran the ads behind it.
Training organisationName withheld
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto
“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
AnneFlow strategist, Paris
$2 leads. We ran the ads that brought them in.
Training organisationName withheld
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer
“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Jack DenmoContent creator
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com
$4 leads. We built their quiz funnel and ran the ads behind it.
Training organisationName withheld
Pricing

One plan. Everything in.

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MemberYour Business
Start today

Let’s grow
your business

Havstock Unlimited

Cancel anytime
Limited time price
$4,995 USD/month$5,995
Included
Strategy call to startAds on Meta, Google, LinkedIn One request at a timeWebsites, pages and funnels Avg. 48 hour deliveryFollow-up and email CRM includedSEO, AEO and blog posts Monthly results reportAI chat on your site
Join today Spots limited, see if you qualify
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Not loving it after a week? Get 75% back, no questions asked.

FAQ

Questions. Answered.

How much does a legal marketing company cost?

Havstock costs $4,995 USD a month, flat. That covers ads, your website, the CRM, intake follow-up, SEO and AI chat. No setup fee and no contract. Ad spend is paid to Google, Meta or LinkedIn directly. Usage fees for texts, emails and AI chat are also on you. They are small, and they go on a card you keep on file. See full pricing.

Do you check our ads against bar rules?

No. We are not lawyers and we do not give advice on bar rules. We write with your state's rules in mind, and a lawyer at your firm reviews and signs off on every ad, page and email before it goes live.

Can the AI chat give legal advice?

No. It answers questions about your firm, like practice areas, offices and how consults work, collects intake details and books a consult. Anything that needs a lawyer goes to your team. Your firm sets what it can and cannot say.

Does the CRM replace our case management software?

No. Your practice management software still holds case files, time and billing. The CRM handles people before they become clients: every enquiry, where it came from, and the follow-up until they sign or say no.

Can you answer our phones?

No. The AI chat replies on your website and by text, and missed call text back messages anyone whose call you miss. For a person on every call, add a legal answering or intake service.

Do you specialise in law firms?

No. We run marketing for service businesses, coaches and training providers. A legal-only agency will know your practice area's quirks better. We offer one team for ads, site, CRM and intake follow-up, at a flat fee.

Does our firm own the website and ad accounts?

Yes. Your site, your ads and your data are yours, and they stay with the firm if you leave.

Is there a contract?

No. The plan is month to month, and you can cancel anytime. Not happy after the first week? You get 75% back.

What don't you do?

We do not film, shoot photos, edit video, design print or post on your social media. Custom software is quoted separately.

You run the business.
We’ll grow it.

Fifteen minutes. Your quickest wins. No pressure.

Loved by founders and service businesses
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