Ads, a website that books new patients, and follow-up for every call.
A parent finds your practice on Google at 7pm. They want to know two things: do you take their insurance, and can you see both kids on a Saturday. They fill in your contact form. The front desk has gone home. When someone calls back the next afternoon, the family has already booked with another practice.
Daytime is not much better. Your front desk is checking in one patient and taking a payment from another. The phone rings out. The caller tries the next dentist on the map.
The ads usually work. The gap is the front desk. Here is where new patients slip away:
So a bigger ad budget rarely fixes it. It just sends more people into the same gaps. What fixes it is a path from the first search to a booked visit, with a reply at every step and a clear cost per new patient at the end. That is what our dentist marketing services cover, run by one team for one flat monthly fee.
You keep doing the dentistry. We run the marketing around it.
We build ads around the work you want more of: new patient exams, implants, clear aligners and emergency visits. We aim them at the area around your practice, write the copy, make the creatives and tune them every week. You pay Google and Meta for the ads directly.
Learn moreClear pages for each treatment, the insurance plans you take, and what happens at the first visit, with a way to request a time in a few taps. Plus landing pages that match each ad, so a click on implants lands on implants.
Learn moreThe CRM comes with the plan. Missed call text back, form replies, visit reminders and review requests all run on their own. You see every new patient enquiry and where it came from. Charts and billing stay in your practice software.
Learn moreAn AI chat on your site and by text answers the common questions, like hours, parking and the plans you accept, and books or requests a time. It works nights and weekends. It does not answer phone calls, and it does not give dental advice.
Learn morePatients check Google Maps before they pick a practice. We fill in your Google Business Profile, add a page for each treatment and each suburb you serve, and ask happy patients for reviews. That is local dental SEO, and it also helps when someone asks ChatGPT which dentist to see.
Learn moreEmails to people you have already seen: a note when they are overdue for a visit, a reminder to use their dental benefits before the year ends, news about new hours. No treatment details, just a reason to book.
Learn moreWe work through requests one at a time, about 48 hours each. A big job, like a new website, comes in stages every few days.
Most new patients find a dentist through Google, a referral, or their insurance plan's list of in-network dentists. Each of those doors needs a different kind of work.
Someone types "dentist near me" and looks at the map. They compare stars, read a few reviews and check your hours. A complete Google Business Profile, fresh reviews and a page for each service help you show up there.
Search ads let you choose the treatments and the area. They suit implants, clear aligners and urgent visits, as long as the page matches the ad and someone replies fast.
Facebook and Instagram ads reach people nearby who are not searching yet. They work best with a clear reason to book, like evening hours or a new location. Meta has health rules on who you can target, covered below.
Many patients start with their insurer's list or a friend's tip, then look you up before they call. Your site and reviews decide whether they book.
More people ask ChatGPT or Google's AI which dentist to see. Those tools lean on your site, your reviews and your listings on other sites. We set out the steps in how to get recommended by ChatGPT and Google AI Overviews.
Many dental leads that don't book were never answered fast enough. Someone choosing a new dentist often asks two or three practices at once. The first clear reply with a time on offer usually wins the booking.
In dental office marketing, the front desk is usually the bottleneck. The same people greet patients, take payments, check benefits and answer the phone. More calls without more help just means more missed calls.
So we set up the safety nets first:
A caller who gets no answer receives a text from your number within seconds, and can reply when it suits them. We explain how missed call text back works and how to set it up.
Every web form gets a text and an email straight away, with a link to pick a time.
The AI chat answers common questions and books or requests a slot. Your team confirms it in the morning.
Confirmation and reminder texts before the first visit, so fewer new patients forget.
People asking about implants or clear aligners rarely decide on the spot. A short run of messages keeps you in the picture while they think.
None of this answers the phone for you. If you want a person on every call, add an answering service. We compared prices, HIPAA and emergency cover in answering service for dental offices. Then there is tracking: every enquiry lands in the CRM with its source attached, and you get a monthly report on leads, bookings and cost per lead.
A good dental marketing strategy splits the work in two: finding new patients, and keeping the ones you already have. Many practices put almost everything into the first and very little into the second. Our marketing ideas for dental practices ranks 12 ideas, best first.
need to find you and trust you quickly. That means search ads and a strong map listing for urgent and high-value work, Meta ads for your area, and a site that answers the usual worries: cost, insurance, pain and time off work.
already know you, and bringing them back costs far less than finding someone new. Overdue visit reminders, benefits reminders and a simple ask for referrals do this work. It is the part of dental practice marketing most often skipped.
need their own path. Someone looking into implants may take weeks to decide. A landing page just for implants, a clear consult offer and follow-up over those weeks matter more than a clever ad.
need a path too. A person with a toothache wants to know if you can see them today. Same-day wording in the ad, a call button at the top of the page and a fast reply do most of the work.
Dental ads have to follow health rules, so they aim at an area and an offer, not at a person's condition. Meta does not let advertisers target people by health conditions, and its rules stop an ad from implying it knows something about the viewer's health.
In practice that means:
We write ads with those rules in mind, and you sign off before anything goes live. We do not claim expertise in dental board rules or HIPAA. Recall and review messages use your patient list, so ask your compliance adviser whether you need a business associate agreement before they start. Beyond that, we keep treatment details out of forms, texts and emails. Charts stay in your practice software.
There is no single right number. Published advice varies a lot, and most of it comes from agencies, so start from what a new patient is worth to you instead.
Work it out in three steps:
Take what an average new patient spends with you in their first year or two. Pull it from your practice software.
Add the marketing fee and the ad spend for a month, then divide by that value.
Look at how many new patients you see now, and ask whether marketing could add that many on top.
Then fix the leaks before you spend more. More ad spend into the same missed calls only costs more.
Join todaySubscribe to the plan and request as much as you like.
Request whatever you like, from new ads to a full funnel.
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“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
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“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
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“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
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Luke MikicThe 9-5 Escape Artist Academy“These guys rock, super proficient from a conversion rate design POV, and the service is incredible. They literally take so much off of your hands to build beautiful funnels.”
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
$2 leads. We ran the ads that brought them in.
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator“Havstock honestly helped us get our funnel running properly… We started seeing more booked calls, people moving through the process smoothly, and way less stress on our end. The team was easy to deal with and actually explained things in a way that didn’t feel ‘techy.’”
“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy“These guys rock, super proficient from a conversion rate design POV, and the service is incredible. They literally take so much off of your hands to build beautiful funnels.”
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
$2 leads. We ran the ads that brought them in.
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member“Super professional, great results”
“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach“I purchased a funnel from Havstock. Since that purchase, I have received excellent support from a gentleman who has kept in contact to ensure the process of using the funnel was understood and that the funnel could be imported. Everything went well, and the great support was much appreciated.”
“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com$4 leads. We built their quiz funnel and ran the ads behind it.
“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member“Super professional, great results”
“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach“I purchased a funnel from Havstock. Since that purchase, I have received excellent support from a gentleman who has kept in contact to ensure the process of using the funnel was understood and that the funnel could be imported. Everything went well, and the great support was much appreciated.”
“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com$4 leads. We built their quiz funnel and ran the ads behind it.
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Try it for a weekNot loving it after a week? Get 75% back, no questions asked. Keep the work we've done.
We keep working until you love itAfter week one, not loving something? We keep working until you do.
Ours cost $4,995 USD a month, flat. That covers ads, your website, the CRM, follow-up, SEO and AI chat. No setup fee, no contract. Your ad budget is billed by Google or Meta, not by us. Usage fees for texts, emails and AI chat are also on you. They are small, and they go on a card you keep on file. See full pricing.
We do not claim to be. Most of our work is marketing to people who are not patients yet: ads, pages, enquiries, follow-up and booking requests. Recall and review messages use your patient list, so ask your compliance adviser whether you need a business associate agreement before they start. We keep treatment details out of forms, texts and emails, and charts stay in your practice software.
No. Your practice software still runs the schedule, charts and billing. The CRM handles people before they become patients: every call, form and chat, where it came from, and the follow-up until they book.
No. Our AI chat replies on your website and by text, and missed call text back messages anyone whose call you miss. If you want a person to pick up every call, add an answering service alongside it.
No. We run marketing for service businesses, coaches and training providers. A dental-only agency will know insurance and practice software better. We offer one team for ads, site, CRM and follow-up, at a flat fee.
That depends on your area and your starting point. Search ads can bring enquiries soon after launch, while SEO and reviews build over months. We will not promise a number of new patients. Your monthly report shows what is bringing people in and what is not.
Yes. Your site, your ads and your data belong to you, and they stay with you if you leave.
No. It runs month to month and you can cancel anytime. If the first week is not right for you, you get 75% of your payment back.
We do not film, run photo shoots, edit video, design print or post on your social media.
Tell us what you need. We will call you to plan it.
