Put in your cost and markup. See your price, profit and margin.
| Markup | Margin | Cost $100, price |
|---|---|---|
| 25% | 20% | $125 |
| 33% | 25% | $133 |
| 50% | 33% | $150 |
| 100% | 50% | $200 |
| 200% | 67% | $300 |
Markup is how much you add on top of your cost to set your price. If a job costs you $100 and you charge $150, your markup is 50%. It's worked out on the cost, so it's always a bigger number than your margin.
Markup is profit as a share of cost. Margin is profit as a share of the price. A $100 cost sold for $150 is a 50% markup but a 33% margin. Mixing them up is one of the most common ways small businesses price too low.
Multiply your cost by your markup, then add it to the cost. A $80 cost with a 40% markup is $80 plus $32, so $112. The calculator does it as you type, and shows the margin you end up with.
It depends on your trade, your costs and what people will pay. Start from the margin you need to cover rent, wages and marketing, then work back to a markup. Check your price against a few rivals before you change it.
Show proof: real client words, photos of your work and a clear promise. A site that looks the part and follow-up that answers fast both help. Havstock Unlimited builds and runs that for you each month.
Tell us what you need. We will call you to plan it.
