Email marketing, written and sent for you.

An email marketing agency that writes, sends and follows up for you.

The problem

Many businesses sit on a list they never email.

You have years of names. People who asked for a quote. People who bought once. People who downloaded a guide and never heard from you again. Every one of them already knows your name, and most have not heard from you since.

When email does go out, it tends to go wrong in the same ways:

  • You only email when sales are slow, so every email is a pitch.
  • New leads get no welcome and no follow-up, so they forget you.
  • Leads who are not ready to buy today are dropped, not nurtured.
  • Everyone gets the same email, customers and cold leads alike.
  • Old and dead addresses stay on the list, so more of your mail lands in spam.
  • The unsubscribe link is missing, broken or hidden.

Doing it yourself, the weekly email is the first thing to slip when you get busy. A freelance copywriter can write a good email, but they cannot build the automations, clean the list or connect it to your CRM. And an email tool on its own does not write anything.

As an email marketing agency inside a full marketing plan, we do all of it: the writing, the sending, the automations, the list and the rules.

What you get

What our email marketing includes.

Newsletters

A regular email to your list, written in your voice. Useful first, selling second: tips, news, stories from your work, and a clear next step when it fits.

Campaigns

Emails for a launch, an offer or a season. Planned, written, sent to the right segment, and checked afterwards to see what it brought in.

Automatic follow-up

The emails that go out on their own: a welcome for new leads, follow-up after a quote or enquiry, and a nudge after a booking or a purchase. Texts too, where they fit.

Nurture sequences

A series of emails for leads who are interested but not ready yet. It answers their questions and keeps you in mind until the timing is right.

Reactivation

Win-back emails for past customers and cold leads who have gone quiet. People who bought before already know you, which makes them easier to win back than a stranger.

List hygiene and the rules

Segments so each person gets the right emails. Regular clean-ups of dead addresses. A working unsubscribe link and your address on every marketing email.

Example requests

What you could ask us for.

Requested
Write our monthly newsletter from this voice note.
Build a welcome sequence for new leads from the website.
Write three follow-up emails for quotes that went quiet.
In progress
Send a spring offer to past customers only.
Build a nurture sequence for leads who are not ready to book.
In review
Write a win-back email for customers we have not seen in a year.
Split our list into customers and leads so each gets the right emails.
Done
Clean out addresses that bounce or never open.
Check every email has a working unsubscribe link and our address.
Show us which emails led to bookings last month.

One request at a time, about 48 hours each. You approve every email before it goes out.

Guide

Email marketing guide.

What's included

Email marketing services: what should be included?

Full email marketing services should include writing, sending, automations, list care and reporting. If a provider only writes the emails, you still need someone to build the follow-up, clean the list and track what it earns.

Here is a checklist to hold any provider to, including us:

  1. A welcome email or sequence for every new lead.
  2. Follow-up for quotes, enquiries and bookings.
  3. A nurture sequence for leads who are not ready yet.
  4. A regular newsletter.
  5. Campaigns for launches, offers and seasons.
  6. Win-back emails for people who went quiet.
  7. Segments, so customers and leads get different emails.
  8. List clean-ups and working unsubscribes.
  9. A monthly report on what email brought in, not just opens.

We cover all nine as part of one plan. If you want to see how the pieces fit, we wrote about building an email system that works while you sleep.

Email types

Newsletters, campaigns and automations: what each one is for

Newsletters keep you in mind, campaigns sell something specific, and automations follow up with each person at the right moment. You need all three, because each does a job the others cannot.

Newsletters

A newsletter goes to your whole list, or a big part of it, on a schedule. Its job is trust. If every email is useful, people keep opening, so they are still there when you have something to sell.

Campaigns

A campaign is a short burst of emails with one goal: fill a workshop, launch a service, move a seasonal offer. It works best sent to the people most likely to care, not to everyone.

Automations

Automations send based on what a person does. They join, so they get a welcome. They ask for a quote, so they get follow-up. They book, so they get a reminder. They go quiet, so they get a check-in. These run every day without anyone pressing send, and they keep working long after a campaign ends. For the setup side, see our guide to nurture sequences that convert.

How often

How often should you send marketing emails?

Send as often as you can send something useful, on a rhythm you can keep. For most small businesses we suggest a newsletter every week or every two weeks, plus automations and the odd campaign.

Too rarely, and people forget who you are, so your next email looks like spam to them. Too often with nothing to say, and they unsubscribe. The fix is not a magic number. It is a steady schedule, emails worth opening, and watching replies and unsubscribes to see how your list reacts.

Automations are different. They send when the person acts, so timing follows them, not your calendar.

The rules

The email marketing rules you need to know

In the US, you can email people without asking first, but every marketing email must be honest, include your postal address and a working way to opt out. In Canada, the UK, the EU and Australia, you mostly need consent before you send marketing email at all.

This is general information, not legal advice. The main points:

US (CAN-SPAM)

No false headers or misleading subject lines. Say it is an ad. Include your physical address. Tell people how to opt out, and the FTC says you must honour opt-outs within 10 business days. The FTC also says the law makes no exception for business-to-business email.

UK and EU

Opt-in. There is an exception for your own customers, for similar products, if they were given a chance to say no when you collected their details.

Canada (CASL)

Opt-in, with some limited exceptions.

Australia (Spam Act)

Opt-in, and strict. A one-off purchase on its own does not count as consent.

Two points catch people out. First, a free download on its own does not give you consent to send marketing in the EU or Australia, so ask clearly, with a box that is not ticked for them. Second, the fines regulators hand out are mostly about broken or hidden unsubscribes, and about marketing slipped into receipts and order emails. Keep those emails clean, or treat them as marketing with all the rules.

One more thing. The FTC says you cannot contract away your responsibility when someone else sends email for you. So we set your emails up to follow the rules, and you still sign off on them.

List hygiene

List hygiene: why a smaller list can do better

A clean list gets more of your emails into the inbox. Mail providers watch bounces, spam complaints and how many people ignore you, and they send more of your mail to spam when those look bad.

Gmail now asks every sender to authenticate their domain, and asks bulk senders to offer one-click unsubscribe and keep spam complaints below 0.3%, according to Google's sender guidelines.

So list care is not a nice extra. It is what keeps email working:

  • Remove addresses that bounce.
  • Try to win back people who have not opened in months, then remove the ones who still do not respond.
  • Make unsubscribing one click, and honour it fast.
  • Set up your sending domain properly.
  • Never buy a list.
How it works

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Who we do this for

Built for service businesses.

What clients say

Don’t take our word for it.

All 5 stars · 10 reviews on Trustpilot
“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com
Dennis EchelbargerHolistic Humans · 0:47
“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator
“Havstock honestly helped us get our funnel running properly… We started seeing more booked calls, people moving through the process smoothly, and way less stress on our end. The team was easy to deal with and actually explained things in a way that didn’t feel ‘techy.’”
Chloe BrownAustralia · Trustpilot
“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate
Beau Kuhbergenergybodymethod.com · 1:30
“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club
Sulav Subedi369 Fitness · 1:19
“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
Thoriso TlakeFunnel builder
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
Kevin BeaufrandSoberflex
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io
Jaime ParedesVideoBombs · 1:00
“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy
“These guys rock, super proficient from a conversion rate design POV, and the service is incredible. They literally take so much off of your hands to build beautiful funnels.”
Jason StevensUnited States · Trustpilot
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto
Max PerssonMXP Golf · 0:53
“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
AnneFlow strategist, Paris
$2 leads. We ran the ads that brought them in.
Training organisationName withheld
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer
Dario Fresufresuelectronics.com · 0:34
“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com
Dennis EchelbargerHolistic Humans · 0:47
“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator
“Havstock honestly helped us get our funnel running properly… We started seeing more booked calls, people moving through the process smoothly, and way less stress on our end. The team was easy to deal with and actually explained things in a way that didn’t feel ‘techy.’”
Chloe BrownAustralia · Trustpilot
“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate
Beau Kuhbergenergybodymethod.com · 1:30
“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club
Sulav Subedi369 Fitness · 1:19
“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
Thoriso TlakeFunnel builder
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
Kevin BeaufrandSoberflex
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io
Jaime ParedesVideoBombs · 1:00
“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy
“These guys rock, super proficient from a conversion rate design POV, and the service is incredible. They literally take so much off of your hands to build beautiful funnels.”
Jason StevensUnited States · Trustpilot
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto
Max PerssonMXP Golf · 0:53
“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
AnneFlow strategist, Paris
$2 leads. We ran the ads that brought them in.
Training organisationName withheld
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer
Dario Fresufresuelectronics.com · 0:34
“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans
“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member
“Super professional, great results”
Ryan WhittakerNew Zealand · Trustpilot
Max PerzonKourse.com · 3:10
“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
Dario Fresufresuelectronics.com
Luke MikicThe 9-5 Escape Artist Academy · 1:58
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics
“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars
“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com
Goose DunlaveyCaptivate · 0:59
“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach
“I purchased a funnel from Havstock. Since that purchase, I have received excellent support from a gentleman who has kept in contact to ensure the process of using the funnel was understood and that the funnel could be imported. Everything went well, and the great support was much appreciated.”
Joseph KaplerCanada · Trustpilot
Andrew ElkhoulyHealth & fitness creator · 1:15
“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
Sulav Subedi369 Fitness
“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Jack DenmoContent creator
Kevin BeaufrandSoberflex · 1:38
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com
$4 leads. We built their quiz funnel and ran the ads behind it.
Training organisationName withheld
AnneFlow strategist, Paris · 0:21
“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans
“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member
“Super professional, great results”
Ryan WhittakerNew Zealand · Trustpilot
Max PerzonKourse.com · 3:10
“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
Dario Fresufresuelectronics.com
Luke MikicThe 9-5 Escape Artist Academy · 1:58
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics
“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars
“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com
Goose DunlaveyCaptivate · 0:59
“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach
“I purchased a funnel from Havstock. Since that purchase, I have received excellent support from a gentleman who has kept in contact to ensure the process of using the funnel was understood and that the funnel could be imported. Everything went well, and the great support was much appreciated.”
Joseph KaplerCanada · Trustpilot
Andrew ElkhoulyHealth & fitness creator · 1:15
“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
Sulav Subedi369 Fitness
“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Jack DenmoContent creator
Kevin BeaufrandSoberflex · 1:38
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com
$4 leads. We built their quiz funnel and ran the ads behind it.
Training organisationName withheld
AnneFlow strategist, Paris · 0:21
Pricing

One plan. Everything included.

Unlimited
MemberYour Business
Start today

Let’s grow
your business

Havstock Unlimited

Cancel anytime
Limited time price
$4,995 USD/month$5,995
Included
Strategy call to startAds on Meta, Google, LinkedIn One request at a timeWebsites, pages and funnels Avg. 48 hour deliveryFollow-up and email CRM includedSEO, AEO and blog posts Monthly results reportAI chat on your site
Join today Spots limited, see if you qualify
See what it could bring back
Try it for a week

Not loving it after a week? Get 75% back, no questions asked. Keep the work we've done.

We keep working until you love it

After week one, not loving something? We keep working until you do.

FAQ

Questions. Answered.

How much does your email marketing cost?

$4,995 USD a month, flat. That covers email and everything else in the plan: ads, websites, CRM, SEO and AI chat. No setup fee. Usage fees for texts, emails and AI chat are also on you. They are small, and they go on a card you keep on file. See full pricing.

Do we need to buy separate email software?

No. The CRM comes with the plan and it sends your emails, so you do not need a separate email tool.

Who writes the emails?

We do, in your voice. Send us a voice note or a few bullet points, or let us suggest the topic. You approve every email before it goes out.

Can we email everyone on our list?

It depends where they live and how you got their address. In the US you can email without asking first, as long as you follow the opt-out rules. In the UK, the EU, Canada and Australia you mostly need consent. We help you sort the list early on. This is general information, not legal advice.

Do you send texts too?

Yes, where they fit. Follow-up by text works well for bookings, reminders and missed calls. It runs from the same CRM.

Who owns the email list?

You do. Your list, your data and your templates are yours. If you leave, they stay with you.

Is there a contract?

No. It is month to month and you can cancel anytime. Try it for a week, and if you are not happy, get 75% back.

What don't you do?

Filming, photo shoots, video editing, print and organic social posting.

Talk to Nate, Taylor and Channa

You run the business.
We’ll grow it.

Tell us what you need. We will call you to plan it.