Email marketing, written and sent for you.

You have years of names. People who asked for a quote. People who bought once. People who downloaded a guide and never heard from you again. Every one of them already knows your name, and most have not heard from you since.

When email does go out, it tends to go wrong in the same ways:

Doing it yourself, the weekly email is the first thing to slip when you get busy. A freelance copywriter can write a good email, but they cannot build the automations, clean the list or connect it to your CRM. And an email tool on its own does not write anything.

As an email marketing agency inside a full marketing plan, we do all of it: the writing, the sending, the automations, the list and the rules.

One request at a time, about 48 hours each. You approve every email before it goes out.

An email marketing agency plans, writes and sends your marketing emails, and builds the automatic emails that follow up with leads and customers. A good one also looks after your list and makes sure your emails follow the rules, so they keep landing in the inbox.

In practice, the work falls into four parts:

Email works best when it is joined to everything else. The welcome email should match the ad and the landing page. The follow-up should stop when someone books. That is why we run email with your CRM and automations, not as a separate job.

Full email marketing services should include writing, sending, automations, list care and reporting. If a provider only writes the emails, you still need someone to build the follow-up, clean the list and track what it earns.

Here is a checklist to hold any provider to, including us:

We cover all nine as part of one plan. If you want to see how the pieces fit, we wrote about building an email system that works while you sleep.

Newsletters keep you in mind, campaigns sell something specific, and automations follow up with each person at the right moment. You need all three, because each does a job the others cannot.

Send as often as you can send something useful, on a rhythm you can keep. For most small businesses we suggest a newsletter every week or every two weeks, plus automations and the odd campaign.

Too rarely, and people forget who you are, so your next email looks like spam to them. Too often with nothing to say, and they unsubscribe. The fix is not a magic number. It is a steady schedule, emails worth opening, and watching replies and unsubscribes to see how your list reacts.

Automations are different. They send when the person acts, so timing follows them, not your calendar.

In the US, you can email people without asking first, but every marketing email must be honest, include your postal address and a working way to opt out. In Canada, the UK, the EU and Australia, you mostly need consent before you send marketing email at all.

This is general information, not legal advice. The main points:

Two points catch people out. First, a free download on its own does not give you consent to send marketing in the EU or Australia, so ask clearly, with a box that is not ticked for them. Second, the fines regulators hand out are mostly about broken or hidden unsubscribes, and about marketing slipped into receipts and order emails. Keep those emails clean, or treat them as marketing with all the rules.

One more thing. The FTC says you cannot contract away your responsibility when someone else sends email for you. So we set your emails up to follow the rules, and you still sign off on them.

A clean list gets more of your emails into the inbox. Mail providers watch bounces, spam complaints and how many people ignore you, and they send more of your mail to spam when those look bad.

Gmail now asks every sender to authenticate their domain, and asks bulk senders to offer one-click unsubscribe and keep spam complaints below 0.3%, according to Google's sender guidelines.

So list care is not a nice extra. It is what keeps email working:

Most email marketing agencies charge a monthly retainer or a price per email or sequence, and you pay for the email software on top. Prices vary a lot with how many emails you send and how much automation you need.

Before you sign with anyone, ask what is included. Does the fee cover writing, design, automations and list care, or just the newsletter? Is there a contract? Who owns the list and the templates if you leave?

Our answer: $4,995 USD a month, flat, with no setup fee and no contract. It covers email marketing and everything else in the plan, including ads, landing pages, SEO and AI chat. The CRM comes with the plan, and your emails send from it. See full pricing.

We are a good fit if you have a list, or leads coming in, and nobody has time to email them well. We are a strong fit if you also want the ads, pages and follow-up run by the same team.

We are not the right fit if you only want a newsletter designer and nothing else, or if you want someone to post on your social media too. We do not do organic social posting. Book a 15-minute call and we will tell you honestly whether it makes sense.