An RTO marketing agency for ads, quiz funnels and fast follow-up.
The next intake starts in six weeks. The trainers are booked and the room is paid for. But the class list is half full, and the enquiries that did come in are sitting in an inbox, waiting for someone to call them back.
Many RTOs do not lack interest in their courses. They lose people somewhere between the first click and the enrolment form:
On top of that, you market under rules most businesses never see. Your RTO code on every ad. Exact course titles. Honest funding wording. And if an agency gets it wrong, the finding lands on your RTO, not on them.
So you need an RTO marketing agency that does two jobs at once: fill your intakes, and keep your marketing inside the rules while it does. That is what we run for you, for one flat monthly fee, with you approving every ad, page and email before it goes live.
Ads built around one course and one kind of student, with your RTO code, the exact course title and your approved funding lines. We write them, make the image creatives and tune them every week. You pay Meta or Google for the ads.
Learn moreA page for each campaign, not the course catalogue. Or a quiz for people who are not sure which course fits, with your RTO named from the first screen and careful wording on eligibility.
Learn moreThe CRM comes with the plan. Every new enquiry gets an SMS and an email straight away, a call task for your enrolment team, and follow-up over the weeks after. Each lead keeps its source, so you can see cost per enrolment.
Learn moreAn AI chat on your site and by text that answers course questions and books calls with your team, day or night. It works from approved course information and hands funding and eligibility questions to a person.
Learn moreEmails to past enquirers who opted in, with the next start date, what the course leads to and how to enrol. Every message has a working unsubscribe, as the Spam Act requires.
Learn moreCourse pages that answer the questions students actually ask, so you show up when someone searches a course by name, or asks ChatGPT where to study it.
Learn moreOne request at a time, about 48 hours each. You approve every ad, page and email before it goes live.
Pick the one course you most need to fill, the one kind of student most likely to take it, and build a campaign just for them. A campaign for "all our courses" gets vaguer at every step, from the ad to the follow-up.
Before you spend on ads, check four things:
Check the course is current and on your scope on training.gov.au. Only market what you can deliver today.
Seats, trainers, and placements if the course needs them. A class you cannot deliver is worse than an empty one.
A course tied to a job, a licence or a promotion is easier to explain in an ad.
If other providers are running ads on the course name, people are searching for it.
Then start early. Most people do not enrol off one ad or one message, so the weeks before an intake are when follow-up does its work. When the first course fills, copy the system to the next one. We build the ads for this on Meta and Google, and the pages and quizzes they point to as part of websites and funnels.
Funded students need to know whether they may qualify. Fee-for-service students need to know what it costs and what it leads to. Put both in one ad and neither group gets a clear answer.
State programs, like Smart and Skilled in NSW or Skills First in Victoria, come with eligibility rules. Your funding contract may also set rules on how funded places are marketed and who can market them, and those rules can be stricter than ASQA's. So check your contract before any agency, including us, touches a funded course.
For funded courses, a quiz often works better than a plain page. Ask about goals, experience and how the person wants to study. Keep the result soft: "Based on your answers you may be eligible. The provider will confirm before you enrol." Never tell someone they are eligible or funded. And leave out "free" and "fully funded" when fees or eligibility rules apply. Some states also ban gifts and enrol-by-a-date deals for funded training. We cover this in 9 marketing mistakes RTOs make.
These are people paying their own way, or employers paying for their staff. Lead with the outcome. Show fees and payment options where you can state them accurately. Use the follow-up emails to answer the question every self-funded student asks: is this worth it for me?
Employers are a different buyer again. They want to know how long staff will be away, how training fits around rosters, and what their team will be able to do after. LinkedIn ads and a page written for managers suit them better than a student ad.
Reply to every enquiry within minutes, then follow up for weeks. Someone choosing a course is usually comparing providers, and the first one to give a clear, helpful answer has the edge.
Nobody on your team can do this by hand every time. So we set it up to run on its own:
An SMS and an email that confirm the enquiry and offer a call time.
A call task for your enrolment team, so a real person rings back.
Short emails that each answer one question: cost and payment options, how long it takes, how study works, and what the course leads to.
A reminder to past enquirers who opted in, with the next start date.
Every message should match your pre-enrolment information on fees, refunds and entry requirements. Marketing emails and texts only go to people who gave consent, with a working unsubscribe.
An AI chat on your site can answer course questions at night and book a call for the next morning. It answers on the website and by text. It does not answer phone calls. It hands every funding and eligibility question to a person, because anything the chat says counts as your RTO saying it. The follow-up runs in your CRM and automations, which come with the plan. For more on the method, read how to automate lead follow-up without losing the human touch.
Under the Standards for RTOs 2025, your marketing must identify your RTO, use exact course codes and titles, and must not mislead. If an agency markets for you, it is generally a third party, and your RTO stays responsible for what it publishes.
The Standards for RTOs 2025 took over from the 2015 Standards on 1 July 2025. ASQA's Information and Transparency practice guide covers what marketing must include. In practice, that means:
, or a link to your entry on the National Register, on every ad, page, quiz result and email that markets a course.
as it appears on training.gov.au. "Cert 4 Building" is how people talk, not how you can advertise.
, in your approved wording.
, and no completion times you cannot back.
for every student name, photo and story you use.
When a third party markets for you, the RTO generally needs a written agreement with them, needs to tell ASQA about the arrangement, and needs to approve and monitor what they publish. That applies to us too. Before we write a single ad, we ask for your approved list of course titles, codes and funding lines. Then you approve everything before it goes live.
This is general information, not legal or compliance advice. Check your own obligations with your compliance adviser, your funding contract and ASQA.
Two training organisations we have worked with got leads at $2 and $4 each. For the first, we ran the ads. For the second, we built a quiz funnel and ran the ads behind it.
Two honest notes. First, results depend on the course, the market, the time of year and the budget. Treat these as examples, not promises. Second, a lead is only the first step. A $2 lead who never picks up the phone is not a bargain. That is why every lead is tracked through to enrolment, and why the number to judge a campaign on is cost per enrolment.
We will not quote you a cost per enrolment before we have seen your course and your market. Be wary of anyone who does.
Join todaySubscribe to the plan and request as much as you like.
Request whatever you like, from new ads to a full funnel.
Get your work within two business days on average.
“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator“Havstock honestly helped us get our funnel running properly… We started seeing more booked calls, people moving through the process smoothly, and way less stress on our end. The team was easy to deal with and actually explained things in a way that didn’t feel ‘techy.’”
“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy“These guys rock, super proficient from a conversion rate design POV, and the service is incredible. They literally take so much off of your hands to build beautiful funnels.”
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
$2 leads. We ran the ads that brought them in.
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator“Havstock honestly helped us get our funnel running properly… We started seeing more booked calls, people moving through the process smoothly, and way less stress on our end. The team was easy to deal with and actually explained things in a way that didn’t feel ‘techy.’”
“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy“These guys rock, super proficient from a conversion rate design POV, and the service is incredible. They literally take so much off of your hands to build beautiful funnels.”
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
$2 leads. We ran the ads that brought them in.
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member“Super professional, great results”
“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach“I purchased a funnel from Havstock. Since that purchase, I have received excellent support from a gentleman who has kept in contact to ensure the process of using the funnel was understood and that the funnel could be imported. Everything went well, and the great support was much appreciated.”
“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com$4 leads. We built their quiz funnel and ran the ads behind it.
“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member“Super professional, great results”
“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach“I purchased a funnel from Havstock. Since that purchase, I have received excellent support from a gentleman who has kept in contact to ensure the process of using the funnel was understood and that the funnel could be imported. Everything went well, and the great support was much appreciated.”
“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com$4 leads. We built their quiz funnel and ran the ads behind it.
HavstockUnlimitedJoin today
Spots limited, see if you qualify
Try it for a weekNot loving it after a week? Get 75% back, no questions asked. Keep the work we've done.
We keep working until you love itAfter week one, not loving something? We keep working until you do.
Ours is $4,995 USD a month, flat. That covers ads, course pages, quiz funnels, follow-up, your CRM and AI chat. There is no setup fee. Ad spend is paid to Meta, Google or LinkedIn directly. Usage fees for texts, emails and AI chat are also on you. They are small, and they go on a card you keep on file. See full pricing.
No. It is month to month, and you can cancel anytime. Try it for a week, and if you are not happy, get 75% back.
Yes. Your site, your ads and your data are yours. If you leave, they stay with you.
Generally, yes. Any agency that markets or recruits for you is treated as a third party. That means a written agreement, ASQA told about the arrangement, and your sign-off on what we publish. That applies to us too, and nothing goes live until you approve it.
Only once you have checked that your state funding contract allows a third party to market them. Then we use your approved funding wording, word for word, and never tell anyone they are eligible or funded.
Yes. Every ad, page, quiz result and email that markets a course shows your RTO name and code, and the exact course code and title from training.gov.au.
No. It answers on your website and by text, and it books calls with your team. It does not answer phone calls. It passes funding, eligibility and RPL questions to a person.
Filming, photo shoots, video editing, print and organic social posting. We also do not review your policies and procedures or give legal advice.
Tell us what you need. We will call you to plan it.
