RTO marketing, on subscription.

The next intake starts in six weeks. The trainers are booked and the room is paid for. But the class list is half full, and the enquiries that did come in are sitting in an inbox, waiting for someone to call them back.

Many RTOs do not lack interest in their courses. They lose people somewhere between the first click and the enrolment form:

On top of that, you market under rules most businesses never see. Your RTO code on every ad. Exact course titles. Honest funding wording. And if an agency gets it wrong, the finding lands on your RTO, not on them.

So you need an RTO marketing agency that does two jobs at once: fill your intakes, and keep your marketing inside the rules while it does. That is what we run for you, for one flat monthly fee, with you approving every ad, page and email before it goes live.

One request at a time, about 48 hours each. You approve every ad, page and email before it goes live.

An RTO marketing agency finds students for your courses and turns their enquiries into enrolments, inside the rules for VET marketing. That means ads, course pages or quizzes, follow-up and tracking, all built with your RTO code, exact course titles and approved funding wording.

Education marketing in general covers schools, universities and online course sellers. RTOs are different. You sell nationally recognised training, often with government funding attached, and you answer to ASQA for every claim. Most RTO digital marketing advice falls into two camps. Agencies selling ads that barely mention the rules, and compliance firms selling policy templates that never get as far as an enrolment. You need both halves working together.

Havstock builds the ads, course pages, CRM, follow-up and reports as one connected setup, so an enquiry never falls between two suppliers. You send requests. We do the work, about 48 hours each. You approve it before it goes live. For the full build order, read our guide to RTO marketing and staying ASQA compliant.

Pick the one course you most need to fill, the one kind of student most likely to take it, and build a campaign just for them. A campaign for "all our courses" gets vaguer at every step, from the ad to the follow-up.

Before you spend on ads, check four things:

Then start early. Most people do not enrol off one ad or one message, so the weeks before an intake are when follow-up does its work. When the first course fills, copy the system to the next one. We build the ads for this on Meta and Google, and the pages and quizzes they point to as part of websites and funnels.

Funded students need to know whether they may qualify. Fee-for-service students need to know what it costs and what it leads to. Put both in one ad and neither group gets a clear answer.

Reply to every enquiry within minutes, then follow up for weeks. Someone choosing a course is usually comparing providers, and the first one to give a clear, helpful answer has the edge.

Nobody on your team can do this by hand every time. So we set it up to run on its own:

Every message should match your pre-enrolment information on fees, refunds and entry requirements. Marketing emails and texts only go to people who gave consent, with a working unsubscribe.

An AI chat on your site can answer course questions at night and book a call for the next morning. It answers on the website and by text. It does not answer phone calls. It hands every funding and eligibility question to a person, because anything the chat says counts as your RTO saying it. The follow-up runs in your CRM and automations, which come with the plan. For more on the method, read how to automate lead follow-up without losing the human touch.

Under the Standards for RTOs 2025, your marketing must identify your RTO, use exact course codes and titles, and must not mislead. If an agency markets for you, it is generally a third party, and your RTO stays responsible for what it publishes.

The Standards for RTOs 2025 took over from the 2015 Standards on 1 July 2025. ASQA's Information and Transparency practice guide covers what marketing must include. In practice, that means:

When a third party markets for you, the RTO generally needs a written agreement with them, needs to tell ASQA about the arrangement, and needs to approve and monitor what they publish. That applies to us too. Before we write a single ad, we ask for your approved list of course titles, codes and funding lines. Then you approve everything before it goes live.

This is general information, not legal or compliance advice. Check your own obligations with your compliance adviser, your funding contract and ASQA.

Two training organisations we have worked with got leads at $2 and $4 each. For the first, we ran the ads. For the second, we built a quiz funnel and ran the ads behind it.

Two honest notes. First, results depend on the course, the market, the time of year and the budget. Treat these as examples, not promises. Second, a lead is only the first step. A $2 lead who never picks up the phone is not a bargain. That is why every lead is tracked through to enrolment, and why the number to judge a campaign on is cost per enrolment.

We will not quote you a cost per enrolment before we have seen your course and your market. Be wary of anyone who does.

Havstock costs $4,995 USD a month, flat, with ad spend paid to Meta, Google or LinkedIn directly. The usual alternatives are an in-house marketer or an education marketing agency on a retainer.

It will not suit every RTO. If your whole marketing budget is smaller than our fee, start with one well-built campaign in-house. If you need your policies and procedures reviewed, hire a VET compliance consultant, not a marketing team. And we do not film or edit video, so any footage has to come from your side. Book a 15-minute call and we will tell you honestly whether we are a fit.