Plumber marketing, on subscription.

A plumber marketing agency for ads, your website and follow-up.

The problem

Many plumbing jobs are lost after the lead comes in.

You are under a sink when the phone rings. It goes to voicemail. The caller does not leave a message. They ring the next plumber on the list, and that plumber gets the job.

For most shops, the problem is not the ads. It is what happens after someone reaches out:

  • Calls go unanswered while the team is on jobs.
  • Leads from lead sites are sold to several plumbers at once, so it becomes a race.
  • Quotes go out and nobody follows up.
  • Happy customers are never asked for a review.
  • Nobody can say which ad paid for itself and which one burned money.

So spending more on ads does not fix it. You need the whole chain working: get found, answer fast, follow up, and see what it earned. That is what we run for you, as a plumber marketing agency you pay one flat monthly fee.

What you get

Everything a plumbing company needs, in one plan.

Example requests

What a plumbing company could ask us for.

Requested
Build a landing page for emergency calls, with a call button at the top.
Set up Google Ads for water heater installs in our three best zip codes.
Turn on a text that goes out when we miss a call.
In progress
Write the follow-up for quotes we sent but never heard back on.
Send a review request by text after every finished job.
In review
Make a service page for each town we cover.
Clean up our Google Business Profile and add all our services.
Done
Write a winter email to past customers about frozen pipes.
Add a chat to the site that can book a drain cleaning slot.
Show us which ads brought in booked jobs last month.

One request at a time, about 48 hours each. Bigger jobs, like a full website, arrive in pieces every few days until done.

Guide

Plumber marketing guide.

Where jobs come from

Internet marketing for plumbers: where the jobs come from

Internet marketing for plumbers means showing up where people look when they need one. Most plumbing work comes in through six doors online, and each one needs something different.

Google search and Google Maps

This is where most people start when a pipe bursts. They type "plumber near me" and call one of the first few names they see. To show up, you need a complete Google Business Profile, steady reviews, and pages on your site for each service and each area you cover.

Local Services Ads

These are the ads with the Google badge at the very top of the page. You pay per lead, not per click. Google verifies your business first. They can work well for plumbers, but the rules keep changing. From 1 October 2026, some missed calls can be charged as leads. We wrote about what that change means and what to fix.

Google Ads

Search ads let you pick the jobs and the areas you want. They are great for high-value work like water heaters, repipes and sewer lines. They need a landing page that matches the ad and a phone that gets answered.

Lead sites

Sites like Angi and HomeAdvisor sell you leads. The catch is that the same lead can go to several plumbers at once, so you are racing other shops to call first. Many owners use them to fill gaps. Few want to depend on them. If you are weighing Thumbtack too, read is Thumbtack worth it for what pros pay and who it suits.

Reviews and referrals

Word of mouth still wins jobs. It just happens online now. A steady flow of fresh reviews helps you in Google Maps and makes people pick you over the shop with twelve reviews from 2019.

AI answers

More people ask ChatGPT or Google's AI "who is a good plumber near me". Those tools pull from your website, your reviews and directory listings. Clear service pages and a well-kept profile help you get named.

Emergency vs planned

Emergency calls and planned jobs need different marketing

A burst pipe at 10pm and a water heater swap next month are two different buyers.

Emergency jobs

are about speed. The person is stressed and will call the first plumber who looks trustworthy. What matters: showing up at the top of Google, a call button they can hit with one thumb, and someone or something that answers straight away.

Planned jobs

are about trust. The person compares two or three quotes. What matters: reviews, clear prices or price ranges where you can give them, photos of real work, and follow-up after the quote. This is where most shops lose money, because nobody chases the quote.

A good plan covers both. Search and Local Services Ads for the urgent work. A site, reviews, email and quote follow-up for the planned work. Meta ads can help with planned work in your area too, but they are rarely the right tool for emergencies.

Speed to lead

Speed to lead: the first plumber to answer usually wins

When someone has water on the floor, they do not wait for a callback. If your phone rings out, they try the next number. That is why answering fast matters as much as the ads that made the phone ring.

You cannot pick up every call from under a house. So we set up the safety nets:

Missed call text back

When a call is missed, the caller gets a text from your number within seconds. Many people will text back instead of calling someone else. Here is how missed call text back works.

AI chat on your site

It answers common questions and books slots, even at night. Urgent jobs get passed to you.

A clear after-hours plan

Some shops take night calls, some do not. Your ads and your site should match what you actually do.

If you want a person to answer every call live, you will also need an answering service. We compared the options in plumbing answering service: human, AI or both.

Own your leads

Renting leads vs owning your lead flow

Buying leads feels safe. You pay, you get names. But you do not own anything. The day you stop paying, the leads stop. And you are sharing many of them with your competitors.

Owning your lead flow means the assets are yours: your website, your Google profile, your reviews, your list of past customers. They keep working and they get stronger over time. Ads then send people to something you own, and every job adds to your reviews and your list.

That does not mean you must quit lead sites tomorrow. It means building the thing that lets you use them less. Our guide on how to get more plumbing leads shows where to start.

What to measure

What to measure

Skip the vanity numbers. These are the ones that tell you if your marketing works:

Booked jobs by source

Which ad, page or channel each job came from.

Cost per booked job

Ad spend divided by jobs, per channel. Not cost per click.

Missed calls

How many calls went unanswered, and how many of those came back after the text.

Quote follow-up

How many quotes turned into jobs.

New reviews per month

A simple sign the review requests work.

Every lead lands in your CRM with its source attached, and you get a monthly report on leads, bookings and cost per lead.

How it works

Subscribe. Request. Grow.

Havstock UnlimitedCancel anytime
Limited time price
$4,995 USD/month$5,995
Included
Strategy call to startAds on Meta, Google, LinkedInOne request at a timeWebsites and funnelsAvg. 48 hour deliveryAI chat on your site
Join today

Subscribe

Subscribe to the plan and request as much as you like.

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Taylor

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What clients say

Don’t take our word for it.

All 5 stars · 10 reviews on Trustpilot
“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com
Dennis EchelbargerHolistic Humans · 0:47
“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator
“Havstock honestly helped us get our funnel running properly… We started seeing more booked calls, people moving through the process smoothly, and way less stress on our end. The team was easy to deal with and actually explained things in a way that didn’t feel ‘techy.’”
Chloe BrownAustralia · Trustpilot
“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate
Beau Kuhbergenergybodymethod.com · 1:30
“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club
Sulav Subedi369 Fitness · 1:19
“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
Thoriso TlakeFunnel builder
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
Kevin BeaufrandSoberflex
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io
Jaime ParedesVideoBombs · 1:00
“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy
“These guys rock, super proficient from a conversion rate design POV, and the service is incredible. They literally take so much off of your hands to build beautiful funnels.”
Jason StevensUnited States · Trustpilot
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto
Max PerssonMXP Golf · 0:53
“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
AnneFlow strategist, Paris
$2 leads. We ran the ads that brought them in.
Training organisationName withheld
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer
Dario Fresufresuelectronics.com · 0:34
“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com
Dennis EchelbargerHolistic Humans · 0:47
“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator
“Havstock honestly helped us get our funnel running properly… We started seeing more booked calls, people moving through the process smoothly, and way less stress on our end. The team was easy to deal with and actually explained things in a way that didn’t feel ‘techy.’”
Chloe BrownAustralia · Trustpilot
“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate
Beau Kuhbergenergybodymethod.com · 1:30
“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club
Sulav Subedi369 Fitness · 1:19
“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
Thoriso TlakeFunnel builder
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
Kevin BeaufrandSoberflex
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io
Jaime ParedesVideoBombs · 1:00
“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy
“These guys rock, super proficient from a conversion rate design POV, and the service is incredible. They literally take so much off of your hands to build beautiful funnels.”
Jason StevensUnited States · Trustpilot
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto
Max PerssonMXP Golf · 0:53
“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
AnneFlow strategist, Paris
$2 leads. We ran the ads that brought them in.
Training organisationName withheld
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer
Dario Fresufresuelectronics.com · 0:34
“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans
“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member
“Super professional, great results”
Ryan WhittakerNew Zealand · Trustpilot
Max PerzonKourse.com · 3:10
“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
Dario Fresufresuelectronics.com
Luke MikicThe 9-5 Escape Artist Academy · 1:58
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics
“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars
“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com
Goose DunlaveyCaptivate · 0:59
“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach
“I purchased a funnel from Havstock. Since that purchase, I have received excellent support from a gentleman who has kept in contact to ensure the process of using the funnel was understood and that the funnel could be imported. Everything went well, and the great support was much appreciated.”
Joseph KaplerCanada · Trustpilot
Andrew ElkhoulyHealth & fitness creator · 1:15
“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
Sulav Subedi369 Fitness
“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Jack DenmoContent creator
Kevin BeaufrandSoberflex · 1:38
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com
$4 leads. We built their quiz funnel and ran the ads behind it.
Training organisationName withheld
AnneFlow strategist, Paris · 0:21
“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans
“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member
“Super professional, great results”
Ryan WhittakerNew Zealand · Trustpilot
Max PerzonKourse.com · 3:10
“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
Dario Fresufresuelectronics.com
Luke MikicThe 9-5 Escape Artist Academy · 1:58
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics
“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars
“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com
Goose DunlaveyCaptivate · 0:59
“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach
“I purchased a funnel from Havstock. Since that purchase, I have received excellent support from a gentleman who has kept in contact to ensure the process of using the funnel was understood and that the funnel could be imported. Everything went well, and the great support was much appreciated.”
Joseph KaplerCanada · Trustpilot
Andrew ElkhoulyHealth & fitness creator · 1:15
“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
Sulav Subedi369 Fitness
“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Jack DenmoContent creator
Kevin BeaufrandSoberflex · 1:38
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com
$4 leads. We built their quiz funnel and ran the ads behind it.
Training organisationName withheld
AnneFlow strategist, Paris · 0:21
Pricing

One plan. Everything included.

Unlimited
MemberYour Business
Start today

Let’s grow
your business

Havstock Unlimited

Cancel anytime
Limited time price
$4,995 USD/month$5,995
Included
Strategy call to startAds on Meta, Google, LinkedIn One request at a timeWebsites, pages and funnels Avg. 48 hour deliveryFollow-up and email CRM includedSEO, AEO and blog posts Monthly results reportAI chat on your site
Join today Spots limited, see if you qualify
See what it could bring back
Try it for a week

Not loving it after a week? Get 75% back, no questions asked. Keep the work we've done.

We keep working until you love it

After week one, not loving something? We keep working until you do.

FAQ

Questions. Answered.

How much does a plumber marketing agency cost?

Ours is $4,995 USD a month, flat. That covers ads, your website, CRM, follow-up, SEO and AI chat. There is no setup fee and no contract. Ad spend is paid to Google or Meta directly. Usage fees for texts, emails and AI chat are also on you. They are small, and they go on a card you keep on file. See full pricing.

Do you run Local Services Ads?

Yes, as part of your Google ads. Google has to verify your business first, and we help you through that. After that we manage the ads, your service areas and your profile. You pay Google per lead.

Can you answer our phones?

No. Our AI chat answers on your website and by text, and missed call text back replies to anyone whose call you miss. If you want a person answering every call live, pair it with an answering service. We explain the options in this guide.

Do I own the website and the ad accounts?

Yes. Your site, your ads and your data are yours. If you leave, they stay with you.

How fast will we see more jobs?

It depends on where you start. Ads can bring calls within days of going live. SEO and reviews take months to build. We will not promise you a number of jobs. We will show you what is working every month.

Do you only work with plumbers?

No. We work with service businesses, coaches and training providers. For plumbers, the work is the same system: get found, answer fast, follow up.

Is there a contract?

No. It is month to month and you can cancel anytime. Try it for a week, and if you are not happy, get 75% back.

What don't you do?

Filming, photo shoots, video editing, print and organic social posting.

Talk to Nate, Taylor and Channa

You run the business.
We’ll grow it.

Tell us what you need. We will call you to plan it.