Plumber marketing, on subscription.

A plumber marketing agency for ads, a website that books jobs, and follow-up that catches every call. One team. One flat fee.

Loved by founders and service businesses
The problem

Many plumbing jobs are lost after the lead comes in.

You are under a sink when the phone rings. It goes to voicemail. The caller does not leave a message. They ring the next plumber on the list, and that plumber gets the job.

For most shops, the problem is not the ads. It is what happens after someone reaches out:

So spending more on ads does not fix it. You need the whole chain working: get found, answer fast, follow up, and see what it earned. That is what we run for you, as a plumber marketing agency you pay one flat monthly fee.

What you get

Everything a plumbing company needs, in one plan.

Example requests

What a plumbing company could ask us for.

Requested
Build a landing page for emergency calls, with a call button at the top.
Set up Google Ads for water heater installs in our three best zip codes.
Turn on a text that goes out when we miss a call.
In progress
Write the follow-up for quotes we sent but never heard back on.
Send a review request by text after every finished job.
In review
Make a service page for each town we cover.
Clean up our Google Business Profile and add all our services.
Done
Write a winter email to past customers about frozen pipes.
Add a chat to the site that can book a drain cleaning slot.
Show us which ads brought in booked jobs last month.

One request at a time, about 48 hours each. Bigger jobs, like a full website, arrive in pieces every few days until done.

How it works

Subscribe. Request. Grow.

Havstock UnlimitedCancel anytime
Limited time price
$4,995 USD/month$5,995
Included
Strategy call to startAds on Meta, Google, LinkedInOne request at a timeWebsites and funnelsAvg. 48 hour deliveryAI chat on your site
Join today

Subscribe

Subscribe to the plan and request as much as you like.

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Email campaignsFollow-upSEOAEOBlog postsAI chatCRMEmail campaignsFollow-upSEOAEOBlog postsAI chatCRMEmail campaignsFollow-upSEOAEOBlog postsAI chatCRM
AutomationsReportingLead magnetsQuizzesSplit testsCopywritingMeta adsAutomationsReportingLead magnetsQuizzesSplit testsCopywritingMeta adsAutomationsReportingLead magnetsQuizzesSplit testsCopywritingMeta ads
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Request whatever you like, from new ads to a full funnel.

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Grow with a system that runs itself

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Get your work within two business days on average.

Guide · 01

What a plumber marketing agency should do for you

A plumber marketing agency has three jobs. Get you found by people who need a plumber. Make sure every one of them reaches a person or a reply fast. And follow up until the job is booked, done and reviewed.

Most agencies stop at the first job. They run ads, send you a report full of clicks, and leave the rest to you. But clicks do not pay the bills. Booked jobs do. So the question to ask any agency, including us, is simple: what happens after the phone rings?

With Havstock, the ads, the website, the CRM, the follow-up and the reporting are one system run by one team. You send requests. We do the work, about 48 hours each. You pay one flat fee each month.

Guide · 02

Where plumbing jobs come from

Plumbing work comes in through a handful of doors. Each one needs something different.

Google search and Google Maps

This is where most people start when a pipe bursts. They type "plumber near me" and call one of the first few names they see. To show up, you need a complete Google Business Profile, steady reviews, and pages on your site for each service and each area you cover.

Local Services Ads

These are the ads with the Google badge at the very top of the page. You pay per lead, not per click. Google verifies your business first. They can work well for plumbers, but the rules keep changing. From 1 October 2026, some missed calls can be charged as leads. We wrote about what that change means and what to fix.

Google Ads

Search ads let you pick the jobs and the areas you want. They are great for high-value work like water heaters, repipes and sewer lines. They need a landing page that matches the ad and a phone that gets answered.

Lead sites

Sites like Angi and HomeAdvisor sell you leads. The catch is that the same lead can go to several plumbers at once, so you are racing other shops to call first. Many owners use them to fill gaps. Few want to depend on them.

Reviews and referrals

Word of mouth still wins jobs. It just happens online now. A steady flow of fresh reviews helps you in Google Maps and makes people pick you over the shop with twelve reviews from 2019.

AI answers

More people ask ChatGPT or Google's AI "who is a good plumber near me". Those tools pull from your website, your reviews and directory listings. Clear service pages and a well-kept profile help you get named.

Guide · 03

Emergency calls and planned jobs need different marketing

A burst pipe at 10pm and a water heater swap next month are two different buyers.

Emergency jobs

are about speed. The person is stressed and will call the first plumber who looks trustworthy. What matters: showing up at the top of Google, a call button they can hit with one thumb, and someone or something that answers straight away.

Planned jobs

are about trust. The person compares two or three quotes. What matters: reviews, clear prices or price ranges where you can give them, photos of real work, and follow-up after the quote. This is where most shops lose money, because nobody chases the quote.

A good plan covers both. Search and Local Services Ads for the urgent work. A site, reviews, email and quote follow-up for the planned work. Meta ads can help with planned work in your area too, but they are rarely the right tool for emergencies.

Guide · 04

Speed to lead: the first plumber to answer usually wins

When someone has water on the floor, they do not wait for a callback. If your phone rings out, they try the next number. That is why answering fast matters as much as the ads that made the phone ring.

You cannot pick up every call from under a house. So we set up the safety nets:

Missed call text back

When a call is missed, the caller gets a text from your number within seconds. Many people will text back instead of calling someone else. Here is how missed call text back works.

AI chat on your site

It answers common questions and books slots, even at night. Urgent jobs get passed to you.

A clear after-hours plan

Some shops take night calls, some do not. Your ads and your site should match what you actually do.

If you want a person to answer every call live, you will also need an answering service. We compared the options in plumbing answering service: human, AI or both.

Guide · 05

Renting leads vs owning your lead flow

Buying leads feels safe. You pay, you get names. But you do not own anything. The day you stop paying, the leads stop. And you are sharing many of them with your competitors.

Owning your lead flow means the assets are yours: your website, your Google profile, your reviews, your list of past customers. They keep working and they get stronger over time. Ads then send people to something you own, and every job adds to your reviews and your list.

That does not mean you must quit lead sites tomorrow. It means building the thing that lets you use them less.

Guide · 06

What to measure

Skip the vanity numbers. These are the ones that tell you if your marketing works:

Booked jobs by source

Which ad, page or channel each job came from.

Cost per booked job

Ad spend divided by jobs, per channel. Not cost per click.

Missed calls

How many calls went unanswered, and how many of those came back after the text.

Quote follow-up

How many quotes turned into jobs.

New reviews per month

A simple sign the review requests work.

Every lead lands in your CRM with its source attached, and you get a monthly report on leads, bookings and cost per lead.

Guide · 07

What it costs: agency, in-house or Havstock

You have three ways to get this done.

Hire in-house

A good marketer is a full salary, plus the tools, plus the months it takes to find them. And one person rarely knows ads, websites, CRM and SEO all at once.

Hire an agency

Most charge a monthly retainer, often with a setup fee and a contract. Many only do one piece, like ads or SEO, so you still need someone for the rest.

Subscribe to Havstock

$4,995 USD a month, flat. It covers ads, website, CRM, follow-up, SEO and AI chat. No setup fee. No contract. Ad spend is extra and goes straight to Google or Meta. We compared the three options in detail in in-house vs agency vs subscription, with real salary data.

Guide · 08

Is Havstock a fit for your plumbing company?

We are a good fit if you can take on more work, you have a budget for ads on top of our fee, and you want one team to run the whole thing instead of juggling a web person, an ads person and a lead site.

We are not the right fit if you need someone to film videos, shoot photos or post on your social media every day. We do not do those. And if you are just starting out with no ad budget, a lead site or a simple Google profile may be the better first step. Book a 15-minute call and we will tell you honestly which camp you are in.

What clients say

Don’t take our word for it.

“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com
“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator
“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate
“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club
“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
Thoriso TlakeFunnel builder
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
Kevin BuffrandSoberflex
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io
“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy
“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com
“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator
“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate
“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club
“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
Thoriso TlakeFunnel builder
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
Kevin BuffrandSoberflex
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io
“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy
“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans
“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member
“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
Dario Fresufresuelectronics.com
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics
“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars
“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com
“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach
“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
Sulav Subedi369 Fitness
“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans
“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member
“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
Dario Fresufresuelectronics.com
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics
“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars
“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com
“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach
“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
Sulav Subedi369 Fitness
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto
“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
AnneFlow strategist, Paris
$2 leads. We ran the ads that brought them in.
Training organisationName withheld
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer
“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Jack DenmoContent creator
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com
$4 leads. We built their quiz funnel and ran the ads behind it.
Training organisationName withheld
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto
“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
AnneFlow strategist, Paris
$2 leads. We ran the ads that brought them in.
Training organisationName withheld
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer
“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Jack DenmoContent creator
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com
$4 leads. We built their quiz funnel and ran the ads behind it.
Training organisationName withheld
Pricing

One plan. Everything in.

Unlimited
MemberYour Business
Start today

Let’s grow
your business

Havstock Unlimited

Cancel anytime
Limited time price
$4,995 USD/month$5,995
Included
Strategy call to startAds on Meta, Google, LinkedIn One request at a timeWebsites, pages and funnels Avg. 48 hour deliveryFollow-up and email CRM includedSEO, AEO and blog posts Monthly results reportAI chat on your site
Join today Spots limited, see if you qualify
Cancel anytime

No contracts, no lock-in. Cancel in a couple of clicks.

Try it for a week

Not loving it after a week? Get 75% back, no questions asked.

FAQ

Questions. Answered.

How much does a plumber marketing agency cost?

Ours is $4,995 USD a month, flat. That covers ads, your website, CRM, follow-up, SEO and AI chat. There is no setup fee and no contract. Ad spend is paid to Google or Meta directly. Usage fees for texts, emails and AI chat are also on you. They are small, and they go on a card you keep on file. See full pricing.

Do you run Local Services Ads?

Yes, as part of your Google ads. Google has to verify your business first, and we help you through that. After that we manage the ads, your service areas and your profile. You pay Google per lead.

Can you answer our phones?

No. Our AI chat answers on your website and by text, and missed call text back replies to anyone whose call you miss. If you want a person answering every call live, pair it with an answering service. We explain the options in this guide.

Do I own the website and the ad accounts?

Yes. Your site, your ads and your data are yours. If you leave, they stay with you.

How fast will we see more jobs?

It depends on where you start. Ads can bring calls within days of going live. SEO and reviews take months to build. We will not promise you a number of jobs. We will show you what is working every month.

Do you only work with plumbers?

No. We work with service businesses, coaches and training providers. For plumbers, the work is the same system: get found, answer fast, follow up.

Is there a contract?

No. It is month to month and you can cancel anytime. Try it for a week, and if you are not happy, get 75% back.

What don't you do?

Filming, photo shoots, video editing, print and organic social posting. Custom software is quoted separately.

You run the business.
We’ll grow it.

Fifteen minutes. Your quickest wins. No pressure.

Loved by founders and service businesses
Unlimited
MemberYour Business