A contractor marketing agency that follows up until the job is signed.
Nobody books a kitchen remodel, an addition or a custom home on impulse. They save for it. They collect ideas for months. They talk to a few builders, ask for a price, and then take their time. A good lead today might sign next spring.
That is where contractor marketing usually breaks. It is built for quick jobs: get a name, make a call, move on. So the serious buyers drift off to whoever kept in touch, and your week fills up with site visits for people who were never going to spend the money.
The common leaks look like this:
More leads will not fix that, and neither will working longer days. You are already on site all day. What fixes it is a system that does the patient part for you. It shows your work, asks the right questions before a site visit, and keeps in touch for as long as the buyer needs. That is the work we do as your contractor marketing agency, for one flat fee each month.
Project pages with your photos, the scope, the timeline and what the client said. Pages for each kind of work you want more of, like kitchens, baths, additions or new builds. You supply the photos. We turn them into pages that help buyers decide.
Learn moreGoogle Ads for the job types and areas you want more of. Meta ads that show your finished work to homeowners nearby. We write the ads, build the landing pages and tune them every week. You pay Google or Meta directly.
Learn moreThe CRM comes with the plan. Forms and quizzes ask about budget, timeline and scope before anyone books a site visit. Then estimate follow-up, check-ins and review requests run on their own.
Learn moreEmails to past clients and to people still planning: recent projects, seasonal ideas and a simple ask for referrals. The people who hired you before are often the ones who send you the next job.
Learn moreYour Google Business Profile, service pages, project pages by town and a steady flow of reviews. So you show up when someone nearby searches for a remodeler or builder, and when they ask an AI tool for a name.
Learn moreAn AI chat on your site and by text. It answers questions about what you build, where you work and how to start, then books a call or a site visit. It does not answer phone calls.
Learn moreOne request at a time, about 48 hours each. A new portfolio site or a full funnel arrives in pieces every few days until it is done.
Most construction companies win work through referrals, a website with strong project photos, a Google Business Profile with good reviews, and some paid ads. The ones that grow steadily also have a way to follow up with leads over months, not days.
That mix makes sense for big-ticket work. Buyers want proof before they let you knock down a wall. They want to see similar projects, read what past clients said, and know you will still be around next year.
Construction marketing, done well, builds that proof and puts it in front of the right people:
for people already looking for a builder or remodeler in your area.
on Google for specific job types, and on Meta to show finished work to homeowners nearby.
as the place every other channel sends people to decide.
for the months between first contact and signing.
from people you have already built for.
At Havstock we run all of it as one system, for one flat monthly fee. You send requests, and each one is done in about 48 hours.
A remodel can take months to go from first idea to signed contract. Remodeling marketing has to stay in touch for that whole time, without being pushy.
Many builders follow up once or twice after an estimate. Then they get busy on site and the lead goes cold. The homeowner does not forget the project. They sign with whoever was there when they were ready.
So we set up follow-up that runs on its own in your CRM:
Every lead sits in a pipeline stage, so you can see who is close to signing and who needs a call from you. And when a new enquiry rings while you are on a job, missed call text back replies for you within seconds. If you want a person to answer every call live, we compared the options in answering service for contractors. See how CRM and automations work in the plan.
For a contractor, photos of finished work are the strongest sales tool you have. A homeowner who can see a kitchen like the one they want, built by you, has a real reason to call.
Many builders have great photos on their phones and a website with a few stock images. That gap costs work.
We turn your photos into project pages. Each one shows the before and after, the scope, the timeline, the town, and a few words from the client if they are happy to give them. Those pages help you show up for searches in that town, and they give your ads somewhere convincing to send people.
One thing to know: we do not shoot photos or video. You or your crew take them on site, or you hire a photographer for your best projects, and send them to us. A few clear shots of each stage are enough to build a strong page. Our websites and funnels page shows what else a site build includes.
Not every contractor lead is worth a site visit. The fix is to ask a few questions before anyone gets in the truck.
A good enquiry form or short quiz asks:
The answers sort leads into lanes. Ready buyers can book a site visit or a call with you straight away. People who are still early get helpful emails until they are ready. People outside your area or budget get a polite reply, and you keep your week for real work.
It helps your ads too. When the CRM knows which leads became signed jobs, we can see which ads and pages bring those people in, and put more of the budget behind them.
Lead sites like Angi and HomeAdvisor can fill gaps in your schedule, but you are renting leads that are often sent to other pros too. When the spend stops, so do the leads. Our Angi leads review asks if they are worth it for contractors, and is Thumbtack worth it does the same for Thumbtack.
Plenty of owners keep them for slow months. Few want to depend on them. The way to lean on them less is to build lead flow you own: a site with your work, a strong Google profile, reviews and a list of past clients.
If you do use lead sites, treat them like any other channel. Track each lead to a signed job. Work out what each signed job cost you from that site. Then compare it with your own ads and referrals. Every lead in the CRM carries its source, so you can make that call with your own numbers.
For many general contractors, past clients are the best source of new work. They already trust you, and they know people who are planning projects.
Yet most builders lose touch after the final invoice. A few simple habits change that:
All of this runs from the same CRM, so it happens even in the weeks you are flat out on site. Here is how to build a review and reputation system.
Pick a contractor marketing agency that understands long sales cycles and can show you the whole path from first click to signed contract. Then check what you own, what you sign and what is included.
You will come across three kinds. A construction marketing agency that only works with builders. A home service marketing agency that covers all the trades. And general agencies that do one thing, like SEO or ads. Whichever you look at, ask:
There is no one right number. Start with what a signed job is worth to you, how many more you can take on, and how long a buyer takes to decide. Then set a budget you can hold for at least six months, because big-ticket work takes time to show up as signed contracts.
With Havstock, our fee is $4,995 USD a month, flat. That covers ads, website, CRM, follow-up, SEO and AI chat. There is no setup fee and no contract. Ad spend is on top and goes straight to Google or Meta. We compared a hire, an agency and a subscription in in-house team vs agency vs subscription. Full details are on our pricing page.
We do not film, shoot photos, edit video, print or post on social media for you. If you are booked a year out on referrals alone, you may not need us yet. Roofers can see our page for roofing companies. Book a 15-minute call and we will tell you honestly.
Join todaySubscribe to the plan and request as much as you like.
Request whatever you like, from new ads to a full funnel.
Get your work within two business days on average.
“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator“Havstock honestly helped us get our funnel running properly… We started seeing more booked calls, people moving through the process smoothly, and way less stress on our end. The team was easy to deal with and actually explained things in a way that didn’t feel ‘techy.’”
“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy“These guys rock, super proficient from a conversion rate design POV, and the service is incredible. They literally take so much off of your hands to build beautiful funnels.”
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
$2 leads. We ran the ads that brought them in.
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator“Havstock honestly helped us get our funnel running properly… We started seeing more booked calls, people moving through the process smoothly, and way less stress on our end. The team was easy to deal with and actually explained things in a way that didn’t feel ‘techy.’”
“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy“These guys rock, super proficient from a conversion rate design POV, and the service is incredible. They literally take so much off of your hands to build beautiful funnels.”
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
$2 leads. We ran the ads that brought them in.
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member“Super professional, great results”
“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach“I purchased a funnel from Havstock. Since that purchase, I have received excellent support from a gentleman who has kept in contact to ensure the process of using the funnel was understood and that the funnel could be imported. Everything went well, and the great support was much appreciated.”
“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com$4 leads. We built their quiz funnel and ran the ads behind it.
“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member“Super professional, great results”
“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach“I purchased a funnel from Havstock. Since that purchase, I have received excellent support from a gentleman who has kept in contact to ensure the process of using the funnel was understood and that the funnel could be imported. Everything went well, and the great support was much appreciated.”
“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com$4 leads. We built their quiz funnel and ran the ads behind it.
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Try it for a weekNot loving it after a week? Get 75% back, no questions asked. Keep the work we've done.
We keep working until you love itAfter week one, not loving something? We keep working until you do.
Ours is $4,995 USD a month, flat. That covers ads, your website, CRM, follow-up, SEO and AI chat. There is no setup fee. Ad spend is paid to Google or Meta directly. Usage fees for texts, emails and AI chat are also on you. They are small, and they go on a card you keep on file. See full pricing.
No. It is month to month, and you can cancel anytime. Try it for a week, and if you are not happy, get 75% back.
Yes. Your site, your ads and your data are yours. If you leave, they stay with you.
No. We do not do photo shoots. You or your crew take photos on site, or you use a photographer for your best jobs, and send them to us. We turn them into project pages, galleries and ads.
Yes. We build forms and short quizzes that ask about project type, budget, timeline and location before anyone books a site visit. Ready buyers book with you. Early ones get follow-up emails until they are ready.
Not straight away. Keep them if they pay for themselves. We track every lead to its source, so you can compare what a signed job costs from a lead site against your own site and ads, and decide with real numbers.
Yes. General contractors, builders and remodelers all sell big jobs with long decisions. The system is the same: show your work, qualify leads and follow up until the contract is signed.
No. We work with service businesses, coaches and training providers. The reviews on this page come from businesses in other fields. What carries over is the system, and on a call we can walk through how it would work for your company.
Filming, photo shoots, video editing, print and organic social posting.
Tell us what you need. We will call you to plan it.
