Sales pages, checkout, launch emails and ads for creators who already sell. One flat fee.
You have an audience. You built a course, a template pack or a paid community. When you launch, people buy. Then the cart closes, sales stop, and the months until the next launch are quiet.
That gap is where most course businesses get stuck. The product is good. People who buy it like it. But every sale depends on you being loud for two weeks, and the setup behind the launch is rebuilt by hand each time.
It often looks like this:
A course launch is not just a busy week. It is a set of pages, emails and ads that can run again and again, with a way to keep selling in between. That is what we build and run for you, for one flat monthly fee, while you make the content and teach.
If you sell coaching or a high-ticket program on a call, see our page on coaching business marketing instead. This page is for people who sell from a page: courses, digital products, memberships and paid communities.
Waitlist pages, free class sign-up pages, the sales page and a checkout with order bumps and upsells. We write the copy and build the pages, then test the checkout before cart open, so the launch does not break on day one.
Learn moreWarm-up emails, cart open, the days in the middle, cart close and a welcome for new buyers. Between launches, a regular email keeps your list warm, so it is ready when the next cart opens.
Learn moreMeta, Google and LinkedIn ads that send new people to a free class, a challenge or a waitlist. We write the copy, make the image creatives and tune them every week. You pay the platform for the ads.
Learn moreEvery lead, buyer and refund in one place, on GoHighLevel. Tags show who came from which class or ad, and follow-up for people who left the checkout runs on its own.
Learn moreAn AI chat on your sales page and by text that answers questions about the course, the price and what is inside, day or night. You decide what it can say and when it hands over to you.
Learn moreClear pages about what you teach and who it is for, plus blog posts on the questions your students ask. That way new people can find you on Google and in AI answers in the months between launches.
Learn moreOne request at a time, about 48 hours each. A launch arrives in pieces, page by page and email by email, so start well before cart open and we build it in the order you need it.
A course launch takes four things: a list of people who already trust you, a reason for them to pay attention now, a sales page with a checkout that works, and emails that open and close the cart. The course itself is often the smallest part of the work in launch week.
Most launches follow the same order, whatever the topic:
Before the launch, people join a list to hear first. This tells you who is interested, and gives you people to email on day one.
A free class, a short challenge or a few useful emails. It shows people what you teach and gets them ready to buy.
The sales page goes live and the checkout opens. Emails, posts and ads all point to one page.
A real deadline, with reminder emails on the last day. The cart closes when you said it would.
Buyers get a welcome and start the course. People who did not buy keep getting your regular emails until next time.
Every part has to work at the same moment. For Dirk DeBruin's $100K launch at Intelligent Crypto, we built the landing page, improved the checkout and built the Instagram DM system, end to end. Dennis Echelbarger of Holistic Humans says we helped them launch fast and hit $10K in the first month. If you want to see the build itself, we wrote up how to launch an online course with GoHighLevel and Skool.
Run a live launch when the course is new, or when your list needs a reason to buy now. Move to evergreen once the course has sold and you have steady traffic from ads or content.
A live launch opens and closes on set dates. An evergreen funnel sells every day: a person signs up for a free class or a guide, gets a short run of emails, and can buy whenever they are ready.
| Live launch | Evergreen | |
|---|---|---|
| When people buy | In one short window | Any day of the year |
| Best for | A new course, or a list that needs a push | A course that has sold before |
| What it needs | A list, a deadline and a lot of your time that week | Steady traffic and a page that sells on its own |
| The risk | Long quiet months between launches | Slow sales if nobody sees the free offer |
Many creators do both. They launch once or twice a year with a live event, and run an evergreen funnel in between. The launch teaches you what makes people buy. The evergreen funnel uses those same words every day. Here is how to create an evergreen marketing funnel.
One rule for both: keep deadlines real. If the cart closes on Friday, it closes on Friday. A countdown timer that resets for every visitor is a fake deadline, and buyers notice.
A course launch email sequence has five parts: warm-up emails before the cart opens, a cart open email, emails in the middle that answer doubts, last-day emails, and a welcome for buyers. Put the most care into the open and the close, because that is when people decide.
Teach something useful and invite people to the free class or challenge. Say plainly that a paid course is coming, and when. Nobody should feel tricked on cart open day.
What the course is, who it is for, what is inside, the price, the deadline and the link. Short and clear beats clever.
Answer the real questions people send you. "Do I have time for this?" "Is it right for a beginner?" "What if it does not work for me?" Use student stories here, in their own words, with their okay.
A reminder the day before, and one or two on the last day. Tell people exactly when the cart closes, then close it.
A welcome sequence helps buyers start the course and finish the first lesson. People who did not buy go back to your regular email. Do not drop them.
Email matters more for creators than for most businesses. Followers see what the platform chooses to show them. People on your list get the email. Our email marketing covers launch emails, welcome sequences and the regular email that keeps your list warm.
Use this course launch checklist to plan the work in the right order. Each step needs the one before it, and it is the order we build in for a new client.
Steps 1, 2 and 9 most creators can start on their own. Steps 4 to 8 are where launches slip, because they take writing, building and testing in the same few weeks you are also making content.
To market an online course between launches, use one free offer that grows your list, a sales page that sells on any day, and ads or content that point to the free offer. The goal is a bigger, warmer list when the next cart opens.
A free class, a short email course, a quiz or a checklist. Pick one and make it the next step under every post and ad. One clear offer gets more sign-ups than five scattered ones.
Your sales page should sell when you are not posting. Max Perzon of Kourse.com added $15K in new monthly recurring revenue in one day, and $40K in 27 days, after we redesigned the sales page and the messaging. Kai Dez's course sales had flatlined, and Kai says enrolments spiked almost straight away after we rebuilt the funnel.
People who have never heard of you rarely buy a course from one ad. Send them to the free class first, then let the emails do the selling. Course ads have one extra rule to watch: Meta's rules on prohibited commercial practices ban misleading ads, including promises of guaranteed returns. So we write ads about what the course teaches, not about what students will earn, and you sign off before anything goes live. More on how we run them on our ads page.
You make the content. We build what catches the people it brings in. Jack Denmo, a content creator, made the changes we flagged on a landing page and says it improved sales and conversions. Andrew Elkhouly, a health and fitness creator, says we improved conversions and sales almost straight away, with a turnaround of only a few days.
Get help with a course launch when people already buy from you, and building and running the launch is what holds you back. If you have not made a single sale yet, test the offer by hand first.
You have four real options:
Cheap in money, heavy on time. Fine for a first launch to a small list.
Plans and runs the launch for you. Pay is often a flat fee, a share of sales, or both, so ask early. Many still need a copywriter, a page builder and an ads person.
Good for single jobs, like one sales page. You still join the pieces up and manage the dates.
$4,995 USD a month, flat. Pages, checkout, launch emails, ads, your CRM and AI chat. No setup fee. No contract. Ad spend is extra and goes straight to Meta, Google or LinkedIn. See pricing.
We are a good fit if you already sell, you want to launch more often or sell between launches, and you would rather one team built the pages, emails and ads. We are not the right fit if you need someone to film, edit your videos or post on your social media. Book a 15-minute call and we will tell you honestly if we can help.
Join todaySubscribe to the plan and request as much as you like.
Request whatever you like, from new ads to a full funnel.
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“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
$2 leads. We ran the ads that brought them in.
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com$4 leads. We built their quiz funnel and ran the ads behind it.
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
$2 leads. We ran the ads that brought them in.
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com$4 leads. We built their quiz funnel and ran the ads behind it.
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Double your leads or your money backWithin 90 days, we double the leads you had when you started. If not, you get every payment back.
Try it for a weekNot loving it after a week? Get 75% back, no questions asked. Keep the work we've done.
$4,995 USD a month, flat. That covers sales pages, checkout, launch emails, ads, your CRM and AI chat. There is no setup fee. Ad spend is paid to Meta, Google or LinkedIn directly. Usage fees for texts, emails and AI chat are also on you. They are small, and they go on a card you keep on file. See full pricing.
No. It is month to month, and you can cancel anytime in the billing portal. Try it for a week, and if you are not happy, get 75% back.
Yes. Your site, your pages, your list, your ads and your data are yours. If you leave, they stay with you.
No. Havstock Unlimited is one flat monthly fee. It is the same in a launch month and a quiet month.
A few weeks before the warm-up, if you can. Each page, email set and ad is its own request, done one at a time in about 48 hours. Starting early means every piece is built and tested before cart open.
We can build your course area inside GoHighLevel, which comes with your CRM. If your course already lives on another platform, we build the pages, checkout links and emails around it.
Probably not. If people book a call before they buy, our page on marketing for coaches fits you better. It covers call funnels, application forms and webinars.
No. Nobody honest can. We will build every piece of the launch, and show you which page, email and ad made each sale.
Filming, photo shoots, video editing, print and organic social posting. So we will not make your course videos or post your content. Custom software is quoted separately.
Fifteen minutes. Your quickest wins. No pressure.
HavstockUnlimited