We kept their look, then rebuilt the store, the emails and the blog.
Products, a product page and the compare page, on desktop and phone.
Their old WordPress store was slow, dated and not built to sell.
Slow pages. The main photo took about two seconds to show.
A new store. Built on Cloudflare and Shopify, with every photo sized for each screen.
A dated, busy design.
Their look, done properly. Their green, cream and sand, their fonts and logo, on a clean new layout.
Names and prices changed from page to page.
One name, one price. Every product comes from Shopify, so it matches on every page.
Sign-up boxes and links cluttered the cart and checkout.
A clean checkout. Shopify's checkout on their own domain, with nothing to pull buyers away.
Not built to sell.
Built to sell. A compare page, a fitting guide, and $200 off a tent with an awning.
No follow-up after a visit.
Emails that follow up. A $50 sign-up pop-up, six welcome emails and a checkout reminder.
21 old blog posts to move.
The blog, kept. Every post moved to the same address, and rewritten to aim at one search.
New blog posts took time to write by hand.
An auto blog. Set up to write and add a new post twice a day, each aimed at one search.
Tell us what you need. We will call you to plan it.
