Nathan Field
Using Claude effectively isn't just about asking questions. The quality of your results depends on the quality of your prompts.
Many agencies assume Claude will automatically understand what they want. In reality, the more context you provide, the better the output.
A well-written prompt can help you create blog posts, email campaigns, landing pages, client proposals, and marketing strategies in a fraction of the time it would take to start from scratch.
This guide includes practical Claude prompts that marketing agencies can use every day. Instead of generic examples, these prompts are designed for real client work and can be adapted to fit different industries.
Why Prompts Matter
Claude works best when it understands:
Who you're writing for
The goal of the content
The preferred tone of voice
The target audience
Any supporting information or brand guidelines
Instead of asking:
Write a blog about SEO.
Try:
Write a 2,000-word SEO article for small business owners. Use a conversational tone, include practical examples, FAQs, and a clear call to action. Avoid technical jargon and write for readers with limited SEO experience.
The second prompt gives Claude the context it needs to create a stronger first draft.
Claude Prompt Template
Most successful prompts follow a simple structure.
Role
Tell Claude who it should act as.
Example:
Act as an experienced content strategist for a digital marketing agency.
Task
Explain exactly what you want Claude to create.
Example:
Write a landing page promoting a free website audit.
Audience
Describe who will read the content.
Example:
Small business owners looking to improve their online presence.
Requirements
List any specific instructions.
Example:
Use H2 headings.
Keep paragraphs short.
Include a strong call to action.
Write in plain English.
Avoid buzzwords.
Optimize for SEO.
SEO Blog Prompts
1. Complete SEO Blog
Act as an SEO content strategist. Write a 2,000-word blog targeting the keyword "[PRIMARY KEYWORD]." Include H2 and H3 headings, FAQs, a meta description, URL slug, image alt text, and practical examples. Write in a conversational tone and avoid generic AI phrases.
2. Blog Outline
Create a detailed outline for a long-form article targeting "[KEYWORD]." Include logical headings, supporting topics, FAQs, and internal linking opportunities.
3. Content Refresh
Rewrite this article to improve readability, add current examples, strengthen SEO, and remove repetitive wording without changing the original message.
4. FAQ Section
Based on this article, write ten frequently asked questions with short, clear answers. Use questions a real reader would type into Google.
GoHighLevel Prompts
Landing Page
Write a high-converting landing page for a GoHighLevel funnel promoting a free consultation. Include a compelling headline, benefits, social proof, FAQs, and a strong call to action.
Email Sequence
Create a five-email nurture campaign for leads who downloaded a free marketing guide. Build trust, educate the reader, and encourage them to book a strategy call.
SMS Campaign
Write five SMS messages for appointment reminders. Keep each message under 160 characters while maintaining a friendly and professional tone.
Workflow Copy
Create all emails and SMS messages needed for a client onboarding workflow in GoHighLevel.
Automation and Follow-Up Prompts
Plan a New Lead Workflow
Design a GoHighLevel workflow for a new lead. List the trigger, each email and SMS in order, the wait between them, the appointment reminders, and the exit conditions.
Workflow Ideas
Suggest ten GoHighLevel workflow automations that would save a marketing agency time and improve client communication.
No-Show Reminders
Write an email and SMS reminder sequence for a booked discovery call. Keep it friendly and professional, and design it to cut no-shows.
Chase a Quiet Lead
Write three short SMS follow-ups for a lead who booked a discovery call but has not replied to our emails.
Content Marketing Prompts
Monthly Content Calendar
Build a 30-day content calendar for a marketing agency. Include blog ideas, LinkedIn posts, Instagram content, email newsletters, and video topics.
Social Media Repurposing
Turn this blog post into five LinkedIn posts, one email newsletter, an Instagram carousel, and a YouTube video outline.
Newsletter
Write a weekly newsletter that educates marketing agency owners while naturally promoting our services.
Client Onboarding Prompts
Welcome Guide
Write a client welcome guide explaining our onboarding process, communication expectations, timelines, and next steps.
Discovery Questions
Create twenty discovery questions that help us understand a client's goals, target audience, current marketing challenges, and success metrics.
SOP Documentation
Turn the following notes into a clear step-by-step SOP that any team member can follow.
Explain a Feature Simply
Explain this feature in plain language for a business owner with little technical experience. Use one short example.
Proposal Prompts
Marketing Proposal
Create a professional proposal for a marketing agency offering SEO, paid advertising, and GoHighLevel implementation. Include scope, deliverables, timeline, pricing, and next steps.
Follow-Up Email
Write a follow-up email for a prospect who received a proposal one week ago but hasn't responded.
Tips for Better Claude Prompts
The best prompts are clear and detailed. Before sending a prompt, ask yourself:
Have I explained the goal?
Have I identified the audience?
Did I specify the tone?
Did I include formatting instructions?
Did I explain what success looks like?
Small improvements in your prompt can significantly improve the quality of Claude's output.
Common Prompt Mistakes
Avoid these common issues:
Asking vague questions
Leaving out your target audience
Forgetting brand guidelines
Not explaining the desired format
Expecting perfect results without editing
Claude performs best when it has clear instructions and relevant context.
Claude becomes much more valuable when you stop treating it like a search engine and start treating it like a collaborative team member.
The prompts in this guide are a starting point. As your agency grows, you'll develop prompt libraries tailored to your clients, services, and internal processes.
The more consistent your prompts become, the more consistent your results will be.
How to Store Your Prompt Library
Do not rewrite the same prompts every week. Save the ones that work and sort them into folders such as:
Email marketing
Funnels and landing pages
Blog writing
SOPs
Automation planning
Client communication
Social media
Keep them in Claude Projects, Notion or your team wiki, wherever your team already looks.
Add a note to each one about when to use it. A prompt nobody can find is a prompt nobody uses.
Frequently Asked Questions
What makes a good Claude prompt?
A good prompt includes a clear role, task, audience, and specific requirements. The more context you provide, the better Claude's response.
Can I reuse Claude prompts?
Yes. Creating a prompt library saves time and helps maintain consistent quality across projects.
Are Claude prompts useful for GoHighLevel?
Absolutely. Claude can generate funnel copy, email campaigns, SMS messages, and workflow content that can be implemented inside GoHighLevel (we may earn a commission from this link).
Should I edit Claude's output?
Yes. Claude creates strong first drafts, but every piece of content should be reviewed for accuracy, brand voice, and SEO before publishing.
Ready to Build Smarter AI Workflows?
Great prompts are only one part of an efficient agency system. At Havstock, we help agencies combine Claude, GoHighLevel, and proven marketing workflows to create repeatable systems for content creation, client onboarding, email marketing, and automation.
Explore our resources and templates to discover how better prompts can lead to better results.
