A roofing SEO company on one flat monthly fee. Your Google Business Profile, service pages, town pages and reviews, run as one plan. No contract.
If you own a roofing company, you know the emails. "Page one of Google, guaranteed." "We found errors on your website." Every one of them promises more roof jobs from search.
What usually comes back is an invoice and a report. The report is full of rankings for words nobody types and charts that go up and down. What it never tells you is how many inspections came from Google last month, or which of them became a signed roof.
Meanwhile, the things that decide who gets the call often sit untouched:
Good roofing SEO is not a trick. It is steady work on your profile, your pages and your reviews, the three things homeowners and Google both look at. We do that work every month. Then we show you what came of it in leads and booked inspections, not just rankings.
The right main category, every roofing service you offer, your service area, true hours, and new job photos each month. This is the listing homeowners see in the map before they ever reach your website.
Separate pages for replacement, repair, storm damage, metal, flat roofs and gutters, but only the jobs you really do. Each page answers the homeowner's first questions in the opening lines.
A page for each town you want more work in. Each one has real detail: roofs you have done there, your photos, and how soon you can get out to inspect. No copies with the town name swapped.
Every finished job gets a review request by text and email, with one reminder. Every customer is asked, not just the happy ones. We draft your replies too, so each review gets an answer.
Google Search Console and Bing Webmaster Tools set up, your sitemap sent in, and pages that load fast on a phone. We add schema that tells search engines you are a roofing contractor, and check that AI search crawlers can read the site.
Calls and forms from your site land in the CRM, which is included, so every lead shows where it came from. Your monthly report shows leads, bookings and cost per lead.
Requests are done one at a time, and each takes about 48 hours. A set of town pages comes in a page or two at a time until the set is finished.
Roofing SEO is the work that gets a roofing company found when a homeowner searches for a roofer on Google, Google Maps or an AI tool like ChatGPT. It covers your Google Business Profile, the pages on your website, your reviews, and what other sites say about you.
For a roofer, search results come in two parts. When someone types "roofer near me" or "roof repair" plus their town, Google often shows a map with three local businesses first. The regular list of websites sits below it. Your Google Business Profile competes for the map. Your website competes for the list.
There is now a third place: AI answers. Google's AI Overviews and ChatGPT name a few roofers when asked who to trust in a town, using what they find in search and on other sites. So the same work helps there too. We wrote a guide on how to get recommended by ChatGPT and Google's AI.
The best roofing SEO keywords are the ones that match the jobs you want, in the towns you want them in. A big phrase is no use if it brings calls for work you turn down.
Homeowners search for roofers in a few ways. Each one needs its own page.
"Roof leak repair near me." "Emergency roof tarp." These people want someone today. They call the first roofer who looks local and answers. Your map listing and a fast reply matter most here.
"How much is a new roof." "Metal roof vs shingles." These people are weeks away from a decision. They read, compare and come back. Pages that answer cost and material questions plainly win their trust.
"Hail damage roof inspection." "Storm damage roof repair" plus a town. Searches like these jump in the areas a storm hits, then fall away again. The page needs to exist before the storm.
"Flat roof repair." "Commercial roofing contractor." Fewer searches, but often bigger jobs. Only worth a page if you do the work.
We find your phrases three ways: Google's suggestions as you type, the searches Search Console shows you already appear for, and the words your customers use on the phone. No tool has that last one.
For a local roofer, the Google Business Profile is often the first thing a homeowner sees in search. It is what shows in the map, and a homeowner can call you straight from it without ever opening your website.
Google ranks local results on three things: relevance, distance and prominence. That is from Google's own guide to local ranking. Distance is how far you are from the person searching, so you cannot change it. Relevance is how well your profile matches what they searched. Prominence is how well known you are, and reviews are part of it. The same guide says there is no way to pay Google for a better local ranking.
Here is what we do on your profile, and why:
"Roofing contractor" as the main one, with extra categories only for work you really do.
Every roofing service listed, and a service area set to the towns you drive to.
No keywords or town names stuffed into the business name. Google's profile guidelines say extra words there can get your profile suspended.
If you run the business from home and go to customers, Google's guidelines say to hide the address. A virtual office or a mailbox cannot have a profile at all.
True hours, and new photos of your own jobs each month. Google says a profile with wrong details may not show for the searches that matter.
A steady flow of new reviews, each one answered. More on that below.
On reviews, one rule trips up a lot of contractors. Google's policy for reviews says you must not ask only happy customers for reviews, or offer a discount in return for one. So our review requests go to every customer after every job. Here is how a review and reputation system works from start to finish.
If you want to do roofing SEO in the right order, start here. Each step builds on the one before it. This is also the order we work in for a new client.
Steps 1 to 4 and step 7 you can do yourself with a little time each week. Steps 5, 6, 9 and 10 are where most roofers get stuck, because they need someone to write, build and set things up.
A storm damage page only helps if it is live and found before the storm arrives. Google needs time to find a new page and decide where it fits. A page written the week after the hail is usually too late for that storm.
So we build your storm pages in the quiet months: one page on storm and hail damage that covers what to look for, what an inspection checks and how to book one, with a short section for each town you serve. When a storm comes, the page is already there. All you change is a line at the top.
Two rules keep these pages honest. First, only list towns you will actually drive to. A page for a town you never serve brings calls you have to turn down. Second, do not promise that insurance will pay. The page can explain the usual steps, and tell homeowners to check their own policy. You read it and sign off before it goes live, because rules on what roofers can say about claims differ from state to state.
You can do the basics of roofing SEO yourself, and many small roofers should start there. Hire help when you need pages written, tracking set up and the work kept going every month without you.
| Do it yourself | SEO-only company | Havstock | |
|---|---|---|---|
| What you pay | Your time | A monthly fee that varies a lot by company | $4,995 USD a month, flat |
| Google Business Profile | You | Usually included | Included |
| Service and town pages | You write and build them | Usually included | Included |
| Review requests | You send them by hand | Sometimes, often as an extra tool | Sent on their own from the CRM |
| Ads, follow-up, AI chat | No | Often a separate company | Included |
| Contract | None | Varies by company | None, month to month |
Doing it yourself makes sense if you have one crew, a small area and more work than you can handle from referrals. Get the profile right and ask every customer for a review.
An SEO-only company makes sense if your ads, website and follow-up already work, and search is the only gap.
We make sense if search is one of several gaps. When the same team runs your SEO, ads, site and follow-up, a new town page can go live alongside ads for that town, and every lead from both gets the same follow-up. For the full view of what we run for roofers, see roofing marketing. For how we do SEO in any trade, see SEO and AEO.
Choose a roofing SEO company that tells you exactly what it will do each month, reports on leads rather than just rankings, and lets you keep everything if you leave. Then ask hard questions before you sign.
Google has a page for business owners on what to ask before hiring an SEO. It says plainly that no one can guarantee a first place ranking. Here are the questions we would ask, including of us:
Walk away from anyone who guarantees a number one spot, wants to own your domain or your profile, or will not say what they do each month.
Our answers: we start with your profile, main service pages and tracking, then add town pages month by month. You own everything. The report shows leads, bookings and cost per lead. There is no contract. And to be straight with you, we have no roofing clients to show you yet. The reviews on this page come from businesses in other fields.
Roofing SEO takes months, not weeks, and nobody can promise a date. Fixes to your Google Business Profile can help fairly quickly. New pages take longer, because Google has to find them, test them and trust them.
So judge it by what reaches your phone, not by rankings alone. These are the numbers worth watching each month:
Your Google Business Profile shows these in its performance section.
Google Search Console shows the searches you appear for and how many people clicked.
Tracked in the CRM, with the page they came from.
The step that turns a lead into a chance at a job.
The only number that pays the bills.
Ignore reports built on "domain authority" or rankings for phrases you never picked. We wrote about which marketing numbers actually matter. If you want to talk through where your roofing company stands today, book a 15-minute call.
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“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy“Nathan and the team helped me add $15K in new MRR in one day and $40K in 27 days by redesigning my sales page and optimizing my messaging. If you want real ROI, work with Nathan.”
Max PerzonKourse.com“Not only did he get this out to me in such a quick manner, it was only a few days of a turnaround, but he was also able to pretty much immediately improve my conversion rate, improve my sales. He’s an absolute wizard when it comes to CRO and sales funnels.”
Andrew ElkhoulyHealth & fitness creator“Nathan and his team completely changed the game for us. We landed our first mega client right after working with them. The results were instant, massive, and far beyond expectations.”
Goose DunlaveyCaptivate“Nathan audited my funnel and picked up a load of things I’d missed that were clearly costing me leads and conversions.”
William BrownClickFunnels 8-Figure Club“Nathan is a freaking legend. He provided excellent resources and patiently addressed all my questions during our call. Highly recommend Nathan for anyone seeking top-notch funnel expertise!”
“I was spinning my wheels for months at a time… Nathan just took a quick look at that. And since then, people are able to find me much easier. There is much less friction in the process.”
“We were redesigning our B2B homepage and Nathan made it effortless. His CRO and SEM expertise saved us weeks of trial and error. Wish we'd brought him in sooner.”
Chris Withersklikit.io“Nathan built me a killer landing page that finally converts and brought in big clients fast. Now he's helping me launch a new revenue stream with a Skool community. One of my best business decisions.”
Luke MikicThe 9-5 Escape Artist Academy“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
“Big shoutout to Nathan and his team. They helped us launch fast and hit $10K in our first month. If you're building a funnel or launching a Skool community, Nathan's your guy.”
Dennis EchelbargerHolistic Humans“Landed my first sale working through the changes Nathan gave me. Make it exist before it’s perfect!”
Jordan NakwaConsulting + AI member“Nathan pinpointed the mistakes on my Skool about page in under 30 seconds. Following his recommendations increased my sales.”
“Nathan recorded me a full video audit of my Skool setup with clear ideas to lift conversions without it feeling salesy.”
Timothy ShieffSchool of Biomechanics“This sales funnel template is fire! Made it so easy to start booking calls.”
Divyansh ManglaSocial Collars“Thoroughly impressed through and through with the result, the back end work, how this integrates with all my systems and my business… I had this vision for years about having this website and looking the part. Nathan brought that to life.”
Beau Kuhbergenergybodymethod.com“Hiring Nathan was a total game-changer. My course sales had flatlined, but after he rebuilt my funnel, enrolments spiked almost instantly. Can't recommend him enough.”
Kai DezLife Coach“As soon as he helped me, I started getting more leads. I started nurturing people. I started getting more clients.”
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
$2 leads. We ran the ads that brought them in.
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com$4 leads. We built their quiz funnel and ran the ads behind it.
$100K launch. Landing page, checkout CRO and the Instagram DM system, built end to end.
Dirk DeBruinIntelligent Crypto“Nathan’s advice on my Skool about page was precise, concise and genuinely kind. Would I recommend him? Absolutely.”
$2 leads. We ran the ads that brought them in.
“Built my whole low-ticket funnel in a day using Havstock’s template. Ads are about to fire up.”
Alexandre BocquetThe Modern Freelancer“Nathan spotted things on my landing page I’d completely missed. I made the changes and it definitely improved my sales and conversions.”
Website, sales page and the full back-end that turns visitors into booked calls.
Peter Byramtheiconagency.com$4 leads. We built their quiz funnel and ran the ads behind it.
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$4,995 USD a month, flat. That covers SEO plus your ads, website, CRM, follow-up and AI chat. There is no setup fee. Ad spend goes to Google or Meta directly. Usage fees for texts, emails and AI chat are yours too. They are small, and they go on a card you keep on file. See full pricing.
Months, not weeks. Profile fixes can help sooner. New service and town pages take longer to be found and trusted.
No. Nobody can, and Google says so itself. We can promise the work gets done every month, and that you see the leads it brings in.
No. It is month to month, and you can cancel anytime. Try it for a week, and if you are not happy, get 75% back.
You do. Your site, your profile, your ads and your data are yours. If you leave, they stay with you.
Only the towns you want work in and will drive to. Each page is written for that town, with your jobs and photos from there. We don't copy one page and swap the name.
Not yet. We work with service businesses, coaches and training providers, and the reviews on this page come from them. What we bring to roofing is the system: profile, pages, reviews and tracking, run every month.
Filming, photo shoots, video editing, print and organic social posting. Your crew takes the job photos and sends them to us. Custom software is quoted separately.
Fifteen minutes. Your quickest wins. No pressure.
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