White Label CRM: How Agencies Resell GoHighLevel With SaaS Mode

A white label CRM is software you sell under your own brand while someone else builds and hosts it. GoHighLevel is a common pick. On its $297 Unlimited plan you can add your logo and domain. The $497 Agency Pro plan adds SaaS Mode: clients sign up, pay you monthly and get their own account automatically (checked 1 October 2026).

Most agencies trade time for money, and the math never works in their favor. You take on a client, deliver a service, collect a fee, and start the cycle again next month. There is no leverage, no compounding, and no exit value. A white label CRM changes that equation by letting you resell a fully branded platform as your own product, with your logo, your domain, and your pricing.

This is not a theoretical concept. Agencies already do it with GoHighLevel. You might charge $97 per month per client, or $497. The platform sits underneath, handling CRM, funnels, email, SMS, calendars, pipelines, and automation. Your clients see your brand, not GoHighLevel's. If you want to test it first, our special link gets you a 30-day free trial of GoHighLevel (we may earn a commission from this link) plus a free live bootcamp. Sign up on GoHighLevel's own site and you get the standard 14 days, with no bootcamp.

In this guide, we will break down what a white label CRM is, how SaaS Mode works across GoHighLevel's plans, the step-by-step setup, and the margin math that makes this model worth a look for agencies.

What Is a White Label CRM?

A white label CRM is a CRM your clients log into that carries your company name, your domain and your branding. In GoHighLevel it comes in two layers. White-labeling puts your brand on the app. SaaS Mode turns it into a product you sell, with sign-up, billing and account creation handled for you. If you are new to the platform itself, start with what GoHighLevel is and how it works.

This goes beyond slapping a logo on someone else's software. You control:

• The brand experience. Your own login domain, your logo, and your own terms and privacy links on the login screen.

• The pricing. Set your own monthly subscription fees. Charge $197 or $997, whatever the market supports.

• The feature set. Choose which tools and features each client plan can access.

• The billing. Clients pay you through Stripe, or another supported payment provider, on a recurring plan.

• The onboarding. Attach a snapshot to each plan so a new client account is set up automatically.

You stop selling services. You start selling software. That is the shift.

The distinction matters. A business with recurring software revenue is usually valued higher than one that sells hours. Same work, a different outcome.

Which GoHighLevel Plan Do You Need for a White Label CRM?

Not every GoHighLevel plan includes white label features. Prices below are from GoHighLevel's pricing page, checked 1 October 2026. Usage fees for texts, calls and email come on top; our GoHighLevel pricing breakdown has the full list.

Starter Plan ($97/month)

The Starter plan gives you 3 sub-accounts. It is a good entry point for learning the platform, but it does not include SaaS Mode, and GoHighLevel's plan comparison does not list white-labeling on Starter. You cannot resell the platform at this tier.

Best for: Solo consultants using GoHighLevel for their own business.

Unlimited Plan ($297/month)

The Unlimited plan (still called Agency Unlimited in parts of GoHighLevel's FAQ) unlocks unlimited sub-accounts and white-labeling. You can set your own login domain and logo, and your clients see your branding when they log in. You can also rebill phone and email usage to clients at cost, with no markup.

However, this plan does not include SaaS Mode. There is no automated sub-account creation from a sign-up page, and no markup on rebilled usage. You bill clients for the software yourself, through your own invoicing.

Best for: Agencies managing client accounts directly and billing through their own invoicing system.

Agency Pro Plan ($497/month)

This is the full package. Agency Pro includes everything in Unlimited plus:

• SaaS Mode, so you can sell subscriptions from your website

• Automated sub-account creation when a client signs up

• Rebilling with markup for phone and email usage

• User and agent reporting

• Advanced API access

Annual billing is $970, $2,970 or $4,970 a year for the three plans. Premium support is a separate add-on at $500/month; it is not part of Agency Pro.

Best for: Agencies serious about building a recurring revenue software business.

If you want to try the setup before you commit, start a 30-day free trial through our special link. The bootcamp page does not say which plan the trial starts on, so check in your account before you plan around SaaS Mode.

The jump from $297 to $497 is $200 per month. One client at $297/month more than covers it.

The Margin Math

Let's run some numbers. You are on the $497/month Agency Pro plan. That plan fee stays the same however many clients you add. The last column is what is left after the plan fee, before payment processing fees, any usage you do not rebill, and the time you spend on support.

At 10 clients paying $297/month, you keep about $2,473 a month after the plan fee, before any service fees you charge on top.

And here is the part most people miss: this revenue is recurring. It compounds. Your clients use the software daily. Switching costs are high. Churn stays low if you onboard them properly.

Setting Up White Label SaaS Mode: Step by Step

Let's walk through the setup. This assumes you are on the Agency Pro plan. The menu paths below are from GoHighLevel's help docs, checked 1 October 2026.

Step 1: Configure Your Brand

First, pick a subdomain for your login, such as app.youragency.com, and add a CNAME record for it in your DNS that points to the target GoHighLevel gives you. Then:

• Go to Agency View > Settings > Company > Whitelabel and enter it as your Whitelabel Domain.

• In Agency View > Settings > Company, upload your logo (GoHighLevel recommends about 350 x 180 px, under 2.5 MB).

• Add your own Privacy Policy and Terms & Conditions links on the same page.

DNS changes can take a while to go live, so do this step first.

Step 2: Set Up Custom CSS (Optional)

For agencies that want a more customized look, the Whitelabel tab also takes custom CSS and JavaScript. You can change colors, fonts and button styles to match your brand guidelines more closely.

This is optional. GoHighLevel says custom code is unsupported and can break when it updates its interface, so test it after every big platform update.

Step 3: Configure the SaaS Configurator

Go to Agency View > SaaS Configurator and click Add Your Plan. Here you will create your pricing tiers.

For each plan, you define:

• Monthly and/or annual price

• Which features are included (CRM, funnels, email, SMS, calendars, etc.)

• A snapshot that sets up each new account automatically

• Paid add-ons and Marketplace apps

• A trial period or free credits (if any)

• Usage billing

Most agencies start with two or three tiers. A common structure:

Step 4: Connect Payments

SaaS Mode needs a way to charge your clients. There are two setups. The original one (SaaS V1) runs on Stripe: go to Agency View > Settings > Stripe and click Connect with Stripe. The newer one (SaaS V2) bills through one of your agency's own sub-accounts, using any supported payment provider connected under Payments > Integrations.

Your clients pay you directly. GoHighLevel bills you separately for your Agency Pro plan and for usage, which comes out of your agency wallet.

Step 5: Set Up Rebilling

Rebilling is how you handle variable costs like phone numbers, SMS messages, email sends, and AI usage. GoHighLevel charges your wallet at its rates, and on Agency Pro you add a markup when you pass them on to clients. On Unlimited you can only pass them on at cost.

What GoHighLevel charges (US, checked 1 October 2026) and what a 2x markup looks like:

Rebilling adds another profit layer on top of your subscription revenue. Clients who actively use the platform generate additional margin for you every month. GoHighLevel changes these rates often, so check them in your wallet before you set your prices.

The clients who use your software the most are also the ones who pay you the most. That is the beauty of usage-based rebilling.

Step 6: Build Your Onboarding Snapshot

A snapshot is a pre-configured template that loads an entire business setup into a new client's sub-account. Think funnels, workflows, email sequences, pipelines, calendars, and automations, all ready to go. Our guide to GoHighLevel snapshots covers what they copy and what they leave behind.

When you attach a snapshot to a SaaS plan, it loads automatically when a new client signs up. Instead of spending hours setting up each client manually, the process takes minutes.

This is where pre-built snapshot templates come in. They give you a ready-made onboarding experience that you can deploy for every new client. No starting from scratch.

Step 7: Create Your Signup Funnel

You need a way for new clients to discover and purchase your software. SaaS Mode lets you sell subscriptions straight from your website and creates the client account for you. Build a funnel page that:

• Explains what your software does (in terms of outcomes, not features)

• Shows pricing tiers

• Includes testimonials from existing clients

• Has a clear signup flow connected to your SaaS plans

A lead magnet funnel works well as the top-of-funnel entry point, capturing leads with a free resource before presenting your SaaS offer.

Five Mistakes Agencies Make With White Label SaaS

1. Pricing Too Low

The biggest mistake is undercharging. Agencies come from the service world where $500 per month feels like a lot. But software pricing follows different rules. If your platform replaces a scheduler, an email tool, a funnel builder and a CRM, each with its own monthly bill, price against all of them together.

Charging $97/month positions you as the cheap option, and attracts clients who churn fastest. Start at $197 minimum.

2. No Onboarding System

Giving someone a login and saying "good luck" is a retention disaster. Clients who are not set up properly in the first week often cancel early.

Build a structured onboarding sequence: welcome email, setup checklist, introductory call, and check-in at day 7 and day 30.

3. Ignoring Niche Positioning

"We built a CRM for everyone" is the fastest route to zero clients. The agencies that do well with white label SaaS pick a specific niche: real estate agents, fitness coaches, dental practices, home service contractors.

When you niche down, your snapshot becomes laser-focused. Your marketing speaks directly to one audience. Your testimonials come from their peers. Everything converts better.

4. Skipping the Branded Mobile App

GoHighLevel sells a white label mobile app that your clients download from the App Store and Google Play under your brand. It costs $497/month on top of your plan (checked 1 October 2026), which is why many agencies skip it. Without it, clients use the free LeadConnector app, which carries the LeadConnector name, not yours. Clients who use your app every day tend to stay, so price it in once you have enough clients to cover it.

5. Manual Client Setup

If you are still setting up each client account by hand, you are leaving money and time on the table. Snapshots, automated onboarding sequences, and the SaaS Configurator take most of the manual setup work off your plate.

The goal is not to have a SaaS. The goal is to have a SaaS that runs without you.

Scaling Your White Label SaaS Business

Once the foundation is in place, scaling follows a predictable pattern.

Phase 1: First 10 Clients (Validation)

Focus on getting your first 10 paying clients. At this stage, offer hands-on onboarding. Learn what they struggle with. Refine your snapshot based on real feedback. Your pricing should be firm, do not discount to "get users."

Phase 2: 10-50 Clients (Systemization)

Replace yourself in onboarding with automated sequences and video walkthroughs. Hire a part-time support person or train a VA to handle tier-1 questions. Standardize your processes.

At this point, your MRR is likely $2,000 to $10,000. The business sustains itself.

Phase 3: 50-200 Clients (Growth)

Now you invest in acquisition. Paid ads, content marketing, partner referral programs, and possibly a sales team. Your unit economics are proven, and your plan fee stays the same as you add clients.

Phase 4: 200+ Clients (Exit or Scale)

At 200+ clients with healthy retention, you have a real software business. Annual recurring revenue in the mid-six figures. This is where you either continue scaling toward seven figures or explore acquisition offers.

Your plan fee does not grow with every client you add. That is leverage service businesses never achieve.

Example Revenue Scenarios

Let's make this concrete with three example agency profiles. These are made-up examples to show the math, not real clients. They leave out payment fees, support staff and churn.

The Fitness Coach Agency

• Niche: Personal trainers and gym owners

• SaaS price: $197/month

• Clients: 30

• MRR: $5,910

• GHL plan: $497

• Left after the plan: $5,413/month ($64,956/year)

• Plus: $2,000/month in service fees

• Total: ~$89,000/year

The Real Estate SaaS

• Niche: Real estate agents and teams

• SaaS price: $297/month

• Clients: 75

• MRR: $22,275

• GHL plan: $497

• Left after the plan: $21,778/month ($261,336/year)

The Full-Service Agency SaaS

• Niche: Marketing agencies (yes, SaaS for agencies)

• SaaS price: $497/month

• Clients: 150

• MRR: $74,550

• GHL plan: $497

• Left after the plan: $74,053/month ($888,636/year)

The bigger the client base, the smaller the plan fee looks next to it.

How White Label SaaS Compares to Traditional Agency Models

Pairing White Label SaaS With Done-For-You Services

The smartest play is not choosing between SaaS and services. It is doing both.

Offer your white label SaaS as the baseline product. Every client gets the software. Then offer done-for-you services as upsells: funnel builds, ad management, content creation, website design, and ongoing optimization.

This creates two revenue streams:

1. SaaS revenue (recurring, passive, high margin)

2. Service revenue (higher ticket, relationship-based)

The SaaS acts as lead generation for your services. The services increase retention on your SaaS. They reinforce each other.

FAQ

What is a white label CRM?

It is a CRM your clients log into under your brand, while another company builds and hosts the software. With GoHighLevel, white-labeling (your domain and logo) comes on the Unlimited plan. SaaS Mode, which adds self sign-up, automatic accounts and marked-up rebilling, needs the Agency Pro plan at $497/month.

How much does GoHighLevel white label cost?

White-labeling the app comes with the Unlimited plan at $297/month, per GoHighLevel's plan comparison. Full SaaS Mode, with automated sign-up, account creation and marked-up rebilling, needs Agency Pro at $497/month. The white label mobile app is $497/month on top. All prices checked 1 October 2026.

Can I charge whatever I want for my white-labeled software?

Yes. You control your pricing completely. Most agencies charge between $97 and $497 per month per client, depending on their niche and the features included.

Do my clients know they are using GoHighLevel?

Not on desktop, if you set it up fully: your own login domain, your logo, and your own terms and privacy links. On mobile, clients use the free LeadConnector app unless you pay for the white label mobile app. That app shows the LeadConnector name, not yours.

How many clients can I have on the white label plan?

There is no limit on the number of sub-accounts (clients) on the Unlimited or Agency Pro plans. Your plan fee stays fixed at $297 or $497 per month regardless of client count. Usage like texts, calls and email still grows with each client, which is why rebilling matters.

What is rebilling and how does it work?

Rebilling passes usage costs (SMS, phone calls, emails, AI) on to your clients. GoHighLevel charges your agency wallet at its rates. On Unlimited you can pass those costs on at cost. On Agency Pro you can add your own markup and keep the difference.

How long does it take to set up white label SaaS mode?

The settings themselves (branding, domain, payments, SaaS plans) can be done in a day or so. Building a solid onboarding snapshot and signup funnel takes longer. Plan for the snapshot to be the bulk of the work, because it is what every client experiences first.

Can I add a custom mobile app with my branding?

Yes. GoHighLevel sells a white label mobile app for iOS and Android at $497/month (checked 1 October 2026). Your clients download it from the app stores under your brand name.

A white label CRM gives you the software. GoHighLevel is the tool, and someone still has to do the work of building and running it. If you would rather hand off your own agency's funnels, ads and follow-up while you build the SaaS side, see how Havstock Unlimited works. One small team builds and runs it for one flat monthly fee.